A.G. Lafley names Canadian ad as his current fave
Hint: Think scooters.
CBC bets on viral success with SeenThis?
The pubcaster hopes more of its content will get shared online and through social networking with the addition of a widget and companion application on Facebook.
ATN to broadcast Asia Cup live
Starting next week, the 2008 matches will air as they happen on the Asian Television Network and be rebroadcasted on CBN and ATN Cricket Plus.
***FLASH*** Canucks clutter Film short list at Cannes
A whopping 35 Canadian entries made the short list in the Film category. With five spots making the cut, Zig is already entitled to bragging rights.
Canadian media revenues steady ’til 2012: PwC
PricewaterhouseCoopers’ latest outlook has some segments of Canada’s mediascape pegged for impressive growth. Here’s what the report has to say about the Internet, video games, TV, newspapers, magazines, radio, out-of-home, film and recorded music.
Did viral stunt contribute to MMVA audiences?
The 2008 MuchMusic Video Awards recorded significant audience increases over last year’s show, on more than one platform. Part of the promo leading up to the awards was a staged ‘hacking’ of the airwaves by Phreak615.
Cable, satellite still making gains: CRTC
Profits for cable distributors cumulatively surpassed the $7-billion mark in 2007 for the first time ever.
‘BYOB’ has new meaning in Quebec
When a survey found that 62% of Quebeckers don’t know they’re allowed to bring their own beer to restaurants, the provincial brewers’ association launched a campaign to tell them.
Home/apparel sector spent big on radio:
Media Monitors – June 9-15, 2008
Sears snagged the #2 spot on the chart, while Tip Top Tailors ranked #7 and The Bay zoomed 80 spots to hit #10.
***FLASH*** Canada snags two Golds, one Silver at Cannes
GJP won Gold for Design, while Taxi 2 nabbed Cyber Gold and Taxi Canada got a Silver in the Design category.
TheStar.com launches slick Olympics site
Star Media Group is putting complete multimedia coverage from Beijing into its latest launch – along with a widget or two.
TSN set to air entire CFL package
The sports net has signed a five-year deal to broadcast the league’s complete 77-game package.
Drink your milk, or else!
That’s the teen- and young-adult-targeted message in DDB’s quirky new campaign for BC Dairy, which launched yesterday.
Canwest puts CoolTV on ice
The Category 2 channel is due to shut down on July 21, just before concluding its fifth year of operation.
Tiger draws records for TSN
Audiences for the 108th US Open Championship peaked on Sunday and led the sportscaster to revise its records.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
