CBC unveils summer sked details
Aside from the announcements planned for the pubcaster’s event in Toronto today, there are some notable new series and specials with summer time slots.
Dairy Farmers, Tennis Canada team up
Dubbed ‘Everyday Champions,’ the multi-year partnership is aimed at promoting healthy, active lifestyles.
Kraft bows ‘Savour Summer’ contest in Quebec
Prizes up to $75,000 will go to upgrading the winners’ favourite community centres and sports fields.
Universal Music hands content to MusiquePlus
Kanye West, Timbaland, Amy Winehouse and Fall Out Boy are among the artists whose video clips are about to go online in Quebec.
Pepsi, Mazda fuel up for contest
With the slogan ‘Max your ride, fuel your drive,’ the two mega-marketers are offering the chance to win eight ‘tricked out’ Mazda3 Sport GTs.
Pfizer ‘more than medication’ campaign pumps out wellness info
It may not mention the drugco’s meds, but the wellness portal for Pfizer’s campaign is wearing that branded content look.
Next media star: Saatchi & Saatchi’s Bedard
strategy has hunted out a new batch of stellar young professionals. Today, we spotlight Kelly Bedard, broadcast buyer at Saatchi & Saatchi.
Corus’s Squirrel climbing multiplatform tree
The popular Scaredy Squirrel book series is set to become a TV series, with animated shorts, online and mobile distribution, plus merchandising and licensing.
Transcontinental Media beefs up web teams
Social networking, interactive marketing and some key property relaunches are on the horizon for Transcontinental Media.
Marketers in tizzy over Sex & the City
The excitement is rising – and the deals are burgeoning – as we get closer to May 30, when the characters from the series will once again totter around NYC in their Manolos.
CBC hits bars, nabs stars for Test the Nation
The pubcaster’s Test the Nation: Sports will air this month, and the net’s betting on a high audience engagement factor due to the timing of the hockey season – even if the test isn’t live this time around.
Bell launches virtual video store
It’s the first Canadian online service to offer new-release movies and TV shows the same day retailers put them on sale.
Oh Henry offering musicians sweet deal
Whichever struggling Canadian band wins the chocolate-bar brand’s contest will join star performers on stage at this year’s Virgin Festival.
Canada vs. Russia nets 947,000-viewer average
Second only to the championship games in 2005, Sunday’s battle was a win for the net, if not for Team Canada.
Home improvement sector spends big on radio:
Media Monitors – May 12-18, 2008
As spring rolled in, Wal-Mart ended Porter Airline’s month-long ride at #1, while Lowe’s was a close second and Home Depot came in at #9.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
