PunchMuch, MyThum bring picture messaging to broadcast
Text-to-TV isn’t exactly new anymore. What is novel is functionality that puts mobile pics onto the broadcast platform.
Notes from the Mediascape: Stunt viral delivers for Levi Strauss
Handstands, backflips and other creative and agile ways to get into a pair of jeans are striking viral gold on YouTube.
CORRECTION
The story ‘Buyers forced to fly blind in LA,’ published in MiC on Friday, May 16, contained an error.
Upfronts: Day Four – Fox
When Helena Shelton, MediaCom’s EVP/director of trading, emerged from Fox’s upfront presentation yesterday, she was welcomed by 12 cows from the largest dairy farm in Jersey. Their handlers were giving out Fringe promo cards that read, ‘Genetically humans and cows are separated by only a couple of lines of DNA.’
Buyers forced to fly blind in LA
Thanks to the writers’ strike, there’ll be few completed pilots to view next week before Canadian broadcast strategists play Let’s Make a Deal with the studio suppliers.
Canada gets a Pencil from D&AD
Canada was well represented by GJP Advertising, which won a Yellow Pencil for ‘Down Below Menu’ on behalf of Gee Beauty.
Bessies love Coupland
BBDO and Random House came out on top when TVB’s awards were handed out in Toronto last night.
Toronto streetscape getting prettier
Astral Media Outdoor unveiled student competition winners and new street furniture at two events in Toronto yesterday.
Mobile tide to hit Canada: O’Farrell
In the next 12 months, the mobile tide will rise in Canada, and dotMobi Advisory Group chair Michael O’Farrell has a lot to say about why that is, and how to take advantage of the coming opportunities in mobile marketing.
Mobile media zones come to Gateway Newstands
Bluetooth tech is about to turn Gateway Newstands locations into interactive and brand-friendly mobile media zones for commuters in Toronto and beyond.
Ad rights on Toronto’s Skywalk go to Pumped
OOH exposure to thousands of people is possible almost every day of the year on 77 media facings lining the walkway between the Rogers Centre and Metro Toronto Convention Centre.
MyNews.CTV.ca inviting ‘citizen journalism’
Wannabe news hounds can now capture news on their digital cameras and video phones, post it to a new microsite and potentially have it appear on CTV newscasts.
CRTC to re-examine new media
The decade-old free pass for new media will get a second look by Canada’s regulator due to the rise of Internet and mobile content.
Upfronts: Day Three – CBS
At the eye network’s Carnegie Hall do in NYC yesterday, Helena Shelton, MediaCom’s EVP/director of trading, found some good and some dismal among the upcoming fare.
Audit switches took media buyers by surprise: CMDC
The Canadian Media Directors Council has released a formal response to the resignation from ABC last month of three major Canadian publishers, which opted to have future measurement done by the CCAB.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
