New ‘PrinterStitials’ gaining attention for innovation
Publishers and advertisers are catching on to a new way to monetize the printing of web pages.
CMA elects new board of directors
The Canadian Marketing Association tapped some of Canada’s best-known marketing execs yesterday at its annual meeting in Toronto.
CMT gives Karaoke Star to Chevy
The automaker will be part of the sophomore series’ name, and CMT has extended the competition across multiple platforms.
Telus Mobility heavies up on radio:
Media Monitors – May 5-11, 2008
For the fourth week in a row, Porter Airlines topped the chart. Meanwhile, Telus Mobility zoomed 277 spots to grab the #2 spot.
Upfronts: Day Two – ABC, CW
In NYC for this week’s upfronts, Helena Shelton, MediaCom’s EVP/director of trading, is reporting back to MiC. Her take on the second day? With only a measly two new shows, it might have behooved ABC to have been a tad more humble. But it was a whole other story at the CW.
Corus’s Baker wins NABS Humanitarian Award
The National Advertising Benevolent Society Canada announced yesterday that Angie Baker, general sales manager at Corus Entertainment, is its 2008 Humanitarian Award recipient.
Cossette, U of Ottawa creating research centre
The goal of the five-year initiative is to advance research in advertising, and Cossette’s kicking in a $3,000 study grant.
Winners of Cannes Young Lions awards announced
Four teams of two students each will be heading to Cannes next month, courtesy of the Globe and Mail-sponsored competition.
KitchenAid launches UGC offshoot from Food net promo
Food Network hosts are part of KitchenAid Canada’s strategy for reaching Canadian consumers, and the marketer is using branded vignettes as a launch pad for its new KitchenAid Cookbook Creator.
Summer skeds announced for Global, A-Channel
Global’s set to air some new Canadian originals this summer, along with a four-part miniseries starring Neve Campbell. A-Channel has three new shows and some top performers migrating to the net from CTV.
Citytv picks up Crusoe for fall sked
The Rogers Media net has NBC’s take on the Daniel Defoe novel marked for Fridays this fall. Until then, it’s rolling out the second season of American Gladiators and a few other notable shows this month.
Upfronts: Day One – NBC
While Helena Shelton, MediaCom’s EVP/director of trading, is in New York this week, she’s letting MiC readers in on what’s happening from the POV of a media strategist. For starters, she says the point of NBC’s pared-down event yesterday was murky – given that the peacock network released its 52-week sked weeks ago, has already cut a deal with Canwest and was well into client negotiations.
New Ipsos tools assess campaigns in advance
Next*360 and CampaignLab were designed for evaluating and optimizing multimedia communications prior to final execution.
Nokia injects ad service into WidSets
Advertisers signed with the Nokia Media Network can now target global mobile users through the widget service WidSets.
Back to You, Trees, Canterbury’s, Amsterdam axed
While ABC was doing a hatchet job on Anne Heche’s Men in Trees, Fox was pulling the plug on the freshman sitcom starring Kelsey Grammer and Patricia Heaton as squabbling news anchors, plus Canterbury’s Law and New Amsterdam, all three of which aired in Canada on Global.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
