Glowing tax reminders hit downtown T.O.
As the deadline for filing income taxes looms, software provider Intuit Canada is doing its best to help filers keep on the right side of RevCan.
Animated posters hit Montreal’s transit
Luminous Media, which produced the first-ever electroluminescent billboard campaign, is now working its magic on behalf of Pontiac’s Vibe with transit and subway ads, full-size billboards and more.
GM chooses ‘telescopic’ TV ads
To communicate the benefits of its Optimum pre-owned vehicles, the carco is leveraging etc.tv‘s click-into-long-form-ad technology.
Desperate Housewives returns to chart
BBM/Nielsen Top 30 – April 7-13
After a long absence from the Top 10, CTV’s Housewives returned to Sunday nights with a #7 showing worth a 1.763 million average.
IAB releases road map for digital ecosystem
‘The promise of UGC is now being hyper-realized with social media,’ states the Interactive Advertising Bureau’s latest report for marketers and ad execs.
Luxury men’s magazine bows today
The first issue of Canada’s new men’s lifestyle magazine is being distributed with today’s Globe and Mail.
Samsung sculpture lands at Pearson International
The brand’s got the whole world in its hand, sort of, for the next five years.
Global, NBC say ‘deal!’ to new Mandel series
Tentatively dubbed Howie Do It, the unscripted comedy is set for simulcast in the ’08/’09 season, and the popular host of Deal or No Deal will both star and produce.
Cineplex rewards program adds tunes
Now not only can Scene members get breaks on movies and snacks, but they can also rack up points by downloading music.
Asper, Fecan tag-team CRTC
Rival network bosses insisted yesterday, in a rare joint presentation, that they’re getting unfairly squeezed by the system.
ATN bringing world-class cricket to Canada
A five-year deal with the new Indian Premier League will showcase top players plus Bollywood glitz and glamour.
Canadian Idol accepts online auditions
A last chance is being offered to performers hoping to become the next Canuck Idol.
Mattel revs up for Hot Wheels’ 40th
Kids and parents can go online together and track down a mysterious ring of car thieves for chances to win.
RDS tops CBC in playoff coverage
Might have something to do with the Canadiens topping the Eastern Conference for the first time since 1989. . .
Astral Media Radio Québec promotes Rodrigue
As Luc Tremblay moves from sales to VP operations, Pierre Rodrigue is succeeding him as VP sales and marketing.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
