DDB makes green moves with Echology
Skedded to be announced today at strategy‘s Social Responsibility Forum, the new unit will build sustainable brands and messaging for clients.
Star Media launches three targeted sites
TheStar.com‘s owner is launching three new online sections – which also function as independent sites – to target Toronto residents with what matters most.
TheHockeyNews.com goes wireless
Just in time for the first round of the NHL playoffs, one of the best-selling hockey publications in the world is expanding into the mobile space via an ad-supported, cross-carrier mobile website.
Steven & Chris stage elaborate nuptials promo
It’s a tie-in with the upcoming release of a wedding-themed feature film, and includes a watch-and-win contest for viewers culminating in a special episode for which the talk show’s audience will be populated by brides-to-be.
Canwest appoints talent manager
PJ Tarasuk will be working with the conglom’s marketing and content departments ‘to reinforce its commitment to nurturing and profiling Canadian talent and developing our country’s star system.’
CSI tops Idol at #1
BBM/Nielsen Top 30 – March 31-April 6
After a long stretch at the top of the national chart, American Idol had to settle for second place this week.
The Score’s numbers up for NCAA March Madness
NCAA March Madness saw The Score’s audience numbers jump significantly this year – across multiple platforms.
APTN bows HD channel
A variety of content from the Aboriginal Peoples Television Network has become available to Bell Canada HD subscribers.
Teletoon puts a little Kung-Fu into movie contest
The tooncaster has teamed up with Maple Pictures to promote the upcoming Jackie Chan and Jet Li flick The Forbidden Kingdom.
Op-ed: ZO’s Touchpoints ROI Tracker optimizes market spend
ZO’s strategic resources VP Ruth Klostermann explains how a research project helps clients identify the power of individual consumer contact points, enabling the evaluation of competitive performance on a single metric – brand experience.
Life in ‘burbs focus of new magazine
Suburban Life will be distributed to 210,000 southern Ontario homeowners six times a year with selected community newspapers.
OMD again gets top nod: Gunn Report
The annual listing ranks the most awarded campaigns, agencies and advertisers at media competitions worldwide.
Sourz picks winners of first design school challenge
The winning promotional, marketing and design ideas will be incorporated into the liquor brand’s new marketing campaign, which will begin rolling out this year.
CAB, producers, pay TV have their say
In the latest developments at the ongoing CRTC hearings, CAB warned that US cablecos mustn’t be allowed to sneak into Canada via VOD. The CFTPA demanded that cable and satellite put more money into programming, and Allarco complained about non-uptake of its Super Channel.
Virgin backs Fashion‘s blogger search
Virgin Mobile will add some SMS promo power to Fashion Magazine as the search for bloggers begins this week.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
