Who won what at the Venice Festival of Media?
On the fest’s second and final day, reports MiC‘s roving media exec, MPG’s John Domas, things started slowly but ended positively, with molto new concepts debated.
Luminato goes multimedia
Social networking, UGC and mobile messages are some of the many elements built into Luminato’s 2008 marketing plan.
Telus tries experiential marketing for new smartphone
Skiers at a branded Mont-Tremblant cafe ordered up different models of the high-tech gizmo, while brand ambassadors served up piping-hot product info.
TSN/RDS rank highest in Roper survey
In a recent survey, Canadians ranked Canadian and American sports nets according to enjoyment, news and overall quality.
Sympatico/MSN beefs up sales team
Joe Strolz has left the Montreal office to become director of strategic and media sales in Toronto.
Lowe’s top radio advertiser again this week:
Media Monitors – April 7-13, 2008
But Global TV made a comeback, at #6, and TD Canada Trust zoomed from #20 to #3.
Media leaders deplore resignations from ABC by Canadian newspapers
This afternoon, Star Media Group, Sun Media and Transcontinental Media resigned from the Audit Bureau of Circulations, choosing instead to have future measurement done by the Canadian Circulation Audit Board.
Regulation ‘stifling’ industry: Péladeau
Differing opinions were expressed to the CRTC yesterday, as the second week of broadcast hearings wore on.
Sun-Rype’s keeping it real
What better way to reinforce that a product is made of real fruit than by animating a commercial using real fruit?
Canadian Newcomer Magazine adds ESL tool
Readers can now improve their English skills by clicking on any word in any article to obtain a definition, an explanation and even pronunciation advice.
Eloda ad verification now international
Marketers will now be able to verify for themselves whether they’re actually getting the ad broadcasting they purchase.
France may outlaw ‘anorexic’ images
Fines of up to US $47,000, and possibly even imprisonment, would be slapped on advertisers and others who persist in showcasing dangerously thin models.
New W show aims to inspire healthy action
A friend in need is a friend indeed – that’s the mantra embraced in W Network’s upcoming Stuck.
Venice Media Festival: Roving media exec reports mysterious absence
MPG CEO John Domas left Toronto to find Venice windy and cold as he joined an international throng of agency and client-side delegates to be duly informed that content is key. Yet he spotted a lack of it on the media fest’s agenda.
L’Oréal, Scotiabank big Sponsorship Marketing winners
Who won what at the fifth annual Sponsorship Marketing Awards?
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
