March brings Black comedy and barnyard merriment to skeds
Comedian Lewis Black on pop culture, two Ontario boys travelling the world, and a mix of March Break shows for kids – here’s a look ahead at what’s premiering on specialties as the month ticks over to March.
Fleming named Carat Toronto’s new COO
The promotion was one of several at Carat, Genesis Vizeum and Mindblossom announced by parent company Aegis Media Canada.
Mini Cooper campaign first on TV since ’04
The new Clubman model is also being intro’d with an offbeat display at the auto show plus a cinema spot.
Slice show Mr. Friday open for business(es)
A reality show on Slice Network’s summer sked is currently in production around southern Ontario – and there are opportunities for businesses and organizations to open up their doors for some feel-good integration.
Oreos celebrate big 6-0 with. . . cake?
No crumbling for this cookie brand – it’s introducing Oreo Cakesters Snack Cakes in-store this month, with a big TV campaign to follow in May.
Oprah’s Big Give gets on the sked
Two nets will be airing the buzzed-about series in Canada, and CTVglobemedia has revealed the details – time slots, celebs and all.
Global TV tops radio spot chart: Media Monitors – Feb. 11-17, 2008
Making it onto the list for the first time this year, Canwest turned to radio to spur TV tuning, snagging the #1 spot.
On the MiC with Maria Luisa Francoli Plaza: MPG pegs Canada for growth spurt
‘I don’t think there’s one business model that has not changed in the last five years as a result of technology,’ says MPG global CEO Maria Luisa Francoli Plaza in a sit-down with MiC. ‘Everything that involves a living entity – be it a company or a person – is changing fast and dramatically. So of course our business model is changing.’
Network schedules still uncertain
But two of the big US nets have confirmed they’ll be staging upfronts.
Notes from the (mobile) mediascape: Nokia bets on ads and UGC
Between a new ad network and a way for mobile users to make their own games, Nokia’s dialled into innovation.
NBA shoots for digital content net with Bell
Short-form b-ball video content and other mobile-friendly extras are getting a digital showcase in Canada.
AOL Canada beefs up marketing capabilities
Advertising.com is now reaching nearly 90% of online Canadians.
Survivor soars past scripted fare
BBM/Nielsen Top 30 – Feb. 4-10
On this chart, Global’s Survivor: Micronesia season premiere vaulted right over scripted series such as Lost, CSI: New York and House. Its numbers even outweighed one of the week’s two American Idol broadcasts. But will it stay on top?
CTV announces Oscars coverage details
There are a lot more time slots to CTV’s Academy Awards coverage than the big event itself this Sunday.
GroupM integrates global search operations
‘Search has become an increasingly prevalent consumer activity and a vital part of overall communications strategy,’ says Rob Norman, CEO GroupM Interaction Worldwide. And GroupM plans to do something about it.
