‘Do bugs need drugs?’ top winner in Retail Commercial Awards
The Television Bureau of Canada’s annual initiative is the only national advertising competition in Canada with consumers as judges.
Sears returns to ranks of top radio advertisers: Media Monitors – Feb. 4-10, 2008
Climbing 16 spots after a two-week absence, Sears claimed the #2 position this week.
Writers’ strike officially over
The dominant sound in LA and NYC this morning? Keyboards clicking as unleashed scribes finally get back to work.
ABC releases latest circ stats for mags
Who stayed flat and who saw declines in circulation? Here are some highlights from the Audit Bureau of Circulations.
CTV launches auto microsite
CTVglobemedia is going after online car and truck shoppers – evidently aiming to put a dent in Canwest’s Driving.ca.
Solid second place for Mayerthorpe
CTV’s drama about four slain RCMP officers stood up admirably against Global’s broadcast of the biggest night in the music biz.
Volt Media goes for more screens
Atlantic Canada’s largest digital out-of-home screen seller has expanded its reach beyond schools.
Canadian upfronts likely with end of strike
As news about the end of the US writers’ strike spread this week, at least one broadcaster began planning an upfront.
Canon morphs ad campaign into CGC site
Launched in October as a brand initiative, ‘Tell Your Story’ has now launched a microsite where Canadians can post photos depicting everything from happy wedding days to scary signs of climate change.
MPG Canada retains GEOX account
The incumbent media agency’s pitch did the trick for a client that spent $2.5 million on Canadian media initiatives last year.
SunoMusic.com stirs Bollywood buzz online
An interactive hub of all things Bollywood aims to go from start-up to sticky entertainment destination for the Indian diaspora.
Notes from the mediascape: Habbo critters get own talent agent
The mighty William Morris Agency just signed its first virtual clients: the 86 million characters that have been created in 31 countries where the online teen world is all the rage.
Metro launches Halifax edition; Daily News folds
The free daily now reaches seven cities in Canada, offering advertisers opps to buy nationally, regionally and/or locally. Part-owner Transcontinental is closing its other local daily.
Super Bowl ‘giant’ hit with Canadian viewers
BBM/Nielsen Top 30 – Jan. 28-Feb. 3
Apart from the big game, only one show made the national chart on Sunday, Feb. 3. And you had to change the channel to watch it.
Rogers Wireless hits the ice at Winterlude
The mobico branded a 3,000-sq-ft rink and added Olympic talent, free national phone calls and an on-site tent for families visiting the Ottawa festival.
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
