Newfoundland & Labrador Tourism baits tourists
Here fishy, fishy, fishy. . .
Net rebrands as Bio
The Biography Channel has a new name, a new look and a new bid for grabbing viewers with star-studded programming.
Branchez-Vous picks up Showbizz.net, Matinternet
The Quebec portal’s latest acquisition deal should boost its young adult and A25-54 reach.
Eloda launches Protocol 2.0
No more after-the-fact tracking of changes made to a campaign during its execution. Eloda’s CEO says the ‘ground-breaking’ Eloda Protocol 2.0 is about to completely change the rules of advertising.
Ottawa interactive media company launches
Overlay.TV enables publishers to unobtrusively link videos to marketers’ websites to convert passive online content into an interactive revenue model.
Dove to stage Global Workshop Day
Spying the extra day in this leap year, Unilever’s Self-Esteem team decided to create a first-ever event.
BBDO Toronto wins GE appliances account
And incumbent PHD Canada is to retain media duties.
TVA to launch Canada’s first French lifestyle channel
Judging by the net’s application to the CRTC, content will concentrate on construction, renovation, gardening, interior design and decorating.
HDTV application meets opposition at CRTC hearing
The repeatedly asked question: Why should the proposed net be allowed to eschew local programming when competing networks must provide it?
Ipsos Reid poll bolsters value of newspapers
A funny thing happened when the Canadian Newspaper Association engaged the pollster to run a fun Valentine’s Day survey.
Valentine’s Day leveraged by marketers
Toronto’s Royal Alex theatre is hyping Dirty Dancing with e-cards and chances to win a pink iPod Nano. The Montreal Gazette is going green with a street event. And ZipCar is offering free wheels for winners of its Perfect Date contest.
New series launch on Global, Citytv
Dennis Miller’s new game show and New Amsterdam are on the Global sked. Citytv is moving forward with reality fare based on newlyweds, rock and roll and lovin’. And there’s comedy and curling on the way too.
EcoMedia scores with hockey-themed art bin
The latest from the ad-supported recycling bin mediaco launched on Hockey Day as the first in a series of sports-themed bins.
82000reasons extends Web 2.0 tools for techies
There are purportedly thousands of reasons why Ottawa should be celebrated as Silicon Valley North – and a social media campaign just kicked off to make sure everybody in the tech world knows it.
BBM Snapshot: Canadian lovers by the numbers
Valentine’s Day factoid: The 4.4 million Canadians who used contraceptives in the past month are three times more likely than average Canadians to have visited a cosmetic surgeon in the past six months. No surprise there, but what else are they into?
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
