Notes from the Mediascape: Geico gecko runs off to zoo
In the latest example of a brand spokescritter using its star power outside the (TV) box, the lovable cockney amphibian is drawing attention to wildlife conservation.
CORRECTION: Sid Lee, not PHD, Suzuki’s previous AOR
Contrary to information MiC published in yesterday’s edition, in a story about Suzuki Canada naming Genesis-Vizeum its media AOR, the incumbent was not PHD Canada, but Sid Lee.
Genesis-Vizeum wins Suzuki Canada account
Re-win is actually more like it, as Genesis was the carco’s media AOR about a decade ago.
Digital ad net rolling out in convenience stores
Down south, nearly 430 million sets of eyeballs per year are set to be reached at 1,200 locations – and the initiative will hit Canada by the end of this year.
Teens not so cyber-obsessed after all – but they’re more social than oldsters
Two new studies say adults are spending a weekly average of six more hours on the Internet than teenagers do. But it’s the youngsters’ passion for participating in online social media that’s putting a gleam in the eyes of international marketers.
ZO & Teletoon plan a cross-platform play date for Littlest Pet Shop toys
Hasbro’s new pet-themed toys are getting some custom exposure on-air and online in a ZenithOptimedia-brokered promo.
Global loses Las Vegas, gains two other series
Global’s set to premiere two fresh series for its Monday-night line-up, but its only Friday-night winner is going to fade away.
Telus Mobility tops among radio advertisers: Media Monitors – Feb. 18-24, 2008
Climbing a dozen spots this week, the wireless carrier scored #1 status.
Slice scores 31% growth in target demo
Slice Network is about to celebrate its first anniversary and, growthwise, the guilty pleasures net is calling it a very happy birthday. Now it’s readying a saucy spring launch line-up.
MBS taps McVeigh to head Rogers team
Formerly at Cossette, M2 Universal and Optimedia, Kris McVeigh also has a background in packaged goods, automotive, banking and telco.
Montreal city hall opts for net-vertising
While undergoing a lengthy renovation, the edifice is cladding its venerable self in giant, ad-festooned nets.
Country Style piggybacking on roll-up-the-rim contests
In a cheeky move that might be deemed promo piracy, the coffee chain is inviting disappointed drinkers to bring in their ‘Sorry Try Again’ tabs from competitors for a free cuppa joe.
‘Immersive’ windows at The Bay a first for Canada
Consumers passing by the downtown Toronto store are triggering action and sounds on six giant ads.
Internet usage boosts radio value: report
Advertisers who use radio to drive listeners to their websites dramatically improve purchase intent, according to a report commissioned by the Radio Marketing Bureau.
T-Shirt-TV arrives in Canada
Mounted on the torsos of walking, talking brand ambassadors, these ultimate flat-screen televisions have been worn in the US on behalf of Chase Bank, the NBA and other big marketers for the past four years.
