Boxer Media hires Lenihan
She will be account director for women’s and shelter categories.
Which new Hugo Boss scent is sexiest?
Guerrilla teams will soon be staging street squabbles on the topic.
Staples helping women entrepreneurs think big
The office supplies biggie is now the signature sponsor for an initiative that’s aiming to connect with Canada’s female business owners.
House just keeps growing
BBM/Nielsen Top 30 – Oct. 8-14, 2007
Global’s House is gettin’ bigga and bigga.
Comeback for Cox, Caribbean beats, Canadian arts bowing on Bravo
Two ongoing series and two new shows will premiere on Bravo! next month.
Heartland outpaces Kink
And a war of words about which shows delivered what audiences is being waged between Global and CTV.
Wine: Nielsen Media Research Spend Trend
There may or may not be veritas in vino, but here’s the truth about where wine ads are ending up.
Seagram’s chooses cab-vertising
The liquor company’s new Vodka Spritzer is reaching about 130,000 captive consumers per month, thanks to Showcase Media’s back-seat touch-screens.
Future Shop goes all out for 25th anniversary
And subway domination is just part of the festivities.
Big Apple, anyone?
GlobeLink.ca is offering media professionals a crack at winning a trip for two to NYC.
Three new reality shows headed to air
Contestants will compete to become, respectively, the next great band, comedian and mystifier.
Sears back on top of radio spenders chart: Media Monitors – October 8-14, 2007
After a two-week absence, Sears reappeared in the #1 spot it’s held more often than any other marketer in ’07.
‘Absolut World’ campaign launching globally
The focus has shifted away from the iconic bottle for the brand’s second-ever campaign.
CTV makes changes to 10 pm slot
The net’s moving some established titles to 10 pm on Thursdays and Sundays.
Led Zeppelin making virtual comeback
Telus and Warner Music are offering fans of the legendary rock band exclusive song downloads.
