Fashion Frame rolls out Cashmere campaign
It’s the first national marketer to choose the network’s 6,000 indoor billboards in Winners change rooms since FF partnered with Zoom Media.
SMEs choosing online advertising: Ipsos Reid
Almost half of Canada’s small and medium-sized businesses are choosing cyberspace over traditional venues.
CORRECTION: Hockey ratings story
The viewership numbers in Tuesday’s ‘CBC squeezes by TSN with NHL opener’ story were incorrect.
Audi issues new kind of winter warning
Branded snowplows prowled Toronto streets yesterday as just one element of a campaign that’s warning winter to ‘be very afraid.’
Truly individualized magazine covers have arrived
Finally, marketers can target readers with both variable magazine covers and variable advertising.
History honours Canadian soldiers
The network has lined up a week of programming to mark Remembrance Day.
Global hoping for broad appeal with ‘da Kink
The net is confident the promotional muscle it put behind ‘da Kink in my Hair, plus having The Simpsons as a lead-in, will pay off in high ratings.
In production: Search & Rescue
The real Coast Guard is helping create the fictionalized action-drama about its adventures.
ParticipACTION is back
But forget about dismal comparisons with that 60-year-old Swede – improving children’s health is now the primary aim.
National Post bows ‘Small Business Mondays’
Yesterday, the paper made good on its promise to provide better coverage of small enterprises.
CTV signs on for a whole lot of Anne
Thanks to YouTube, Sullivan Entertainment’s search for the new Anne of Green Gables is over, and CTV’s on board big time.
Reebok teams with hockey star to intro high-tech uniforms
MVP Sidney Crosby is starring in yet another integrated marketing campaign.
UpTrend signs with anti-aging network
The BeautyMatch Network’s developing an audience that’s all about not growing old.
TSN, CBC take turns on top with NHL broadcasts
Note: This is a corrected version of the story that ran in MiC earlier today.
Toyota launches branded Yaris game on Xbox Live
Brand-supported and free to Canadian gamers, this drive-and-shoot experience integrates customizable cars and characters from Yaris ads.
