Limo adventures tease upcoming Guinness campaign
Before the brand unveils its hush-hush Halloween initiative, it’s offering rides to Toronto drinkers.
Canadians embracing social networks
Nearly four in ten have visited them, and three in ten have posted personal profiles.
Sears taps TBWA as AOR
Sears Canada has chosen its agency of record to revitalize the brand across media touchpoints.
Global sets a date for Canadian 5th Grader
The countdown has begun for the Canadian spin-off of Are You Smarter Than a Fifth Grader?.
Potpourri of programs bow this month
The ‘lost’ episodes of The Black Donnellys have been rescued. And there are a lot of other ad opps this month as well.
CTV: massive shuffle, new image campaign
The sales division is being revamped. Susanne Boyce will be in charge of programming on all platforms except sports. And an extensive promotion of Toronto’s top-rated local news began today.
Rogers gets Quebec integration with MusiquePlus
The MY5 Long Distance campaign is reaching for youthful TV viewers through host integration on MusiquePlus.
Pizza Pizza celebrating 40th with rich media toppings
It’s also going all out for National Pizza Month.
Evian gives Second Life users ‘better bodies’
Water does a body good, even when your body’s not real.
Harlequin’s Romance Report gets interactive… and naughty
There’s nothing like reading anonymous posts about where other people have had sex, the ways they’ve cheated or the racy fantasies they can’t forget. Building buzz for a book at the same time is a bonus.
Toronto Star tops list of top radio spenders: Media Monitors – September 24-30, 2007
After a four-month absence from the top ten list, the daily snagged the #1 spot.
In production: Lévesque II
The sequel follows the intense 1980 campaign for sovereignty and the feud with Trudeau about repatriation of the Canadian Constitution.
What the A18-49 demo is watching
Traditionally, Monday is ‘BBM Day’ here at MiC – that’s when we’ve published the BBM/Nielsen Top 30 programs for all persons 2+. Today, we’re rolling out weekly Tuesday coverage of the Top 20 programs by market for the A18-49 demo. ‘Cause sometimes the demo makes all the difference, right?
Analysis: Find Out Whose Number is Up – BBM Survey Three 2007
The new book came out yesterday, and there were some surprises.
Taxi bows cheese campaign; Mroueh says adieu
The multi-faceted initiative is a fresh brand strategy for dairy farmers. Meanwhile, Taxi’s chief creative officer for English Canada has resigned.
