CanWest unveils Go!Local directory brand
The company’s entry into print and interactive online directory publishing launched in Ottawa, and two more cities will follow.
NetWorldMedia and Gorilla Nation become allies
A new strategic alliance will bring together about 700 French and English language sites.
Ford gets literal about branding
When in cow country, why not make like a cowboy with a great big branding iron?
Spin Master blitzing kids with Bakugan
By summer’s end, it will have given away 100,000 toys during hands-on battle opps at major events.
Canadian mag to be last monthly left for 8-14 set
The Magazine will enjoy sole survival status for this demographic when Disney Adventures goes belly up in November.
UpTrend signs TheMompreneur.com
Wanna reach 10,000 women who run their own businesses?
Bravo makes a date with Kombat Opera
Top shows parodied as musicals are a natural next step for the guy behind Jerry Springer – The Opera.
Family Channel hits the chart
BBM/Nielsen Top 30 – August 13-19, 2007
The made-for-TV mega-hit High School Musical 2 (dubbed ‘Grease without the dirty parts’ by one dad) put Astral Television’s specialty channel on the Top 30.
Cueing up pool players: BBM Media Snapshot
A million Canadians play billiards or pool regularly, and they’ve got some interesting habits and preferences.
A soundtrack for . . . a book?
Yes. That’s the wrinkle Penguin came up with for the launch of Will Ferguson’s latest.
CBC bundles four shows in fall campaign
The public broadcaster is set to kick off a media plan that pumps Heartland, The Tudors, No Opportunity Wasted and – you guessed it – the second season of Little Mosque.
IT Lounge to showcase new products during TIFF
Getting free exposure to influential eyeballs was so successful at last year’s filmfest that the venture is now poised for take two.
Yummy Mummy to launch branded UGC contest
Former MuchMusic VJ Erica Ehm’s user-generated content site for moms is launching a sponsor-packed contest to find the yummiest mummy on Labour Day – pun intended.
Global sticking with Painkiller Jane
But SciFi has cancelled the series in the US, and CH/E! is leaving unaired eps on the shelf.
Back to school: Nielsen Media Research Spend Trend
TV gets top marks for back to school.
