CBC wins Sunday in 10 minutes
BBM/Nielsen Top 30 – August 5-12, 2007
The pubcaster pushed other nets down the charts on Sunday night with a primetime movie. A spike in viewers for a newsy 10-minute time slot gave the net a double win.
Zoom Media bows molded billboards
And they’re deadringers for real-life jeans-clad derrieres.
Holiday Inn & CFL debut promo-game
The ‘Look Again Challenge’ gives fans a chance to test their coaching skills and how far they can (virtually) toss a football inside a hotel.
CBC puts all hockey online
All 85 NHL games due this season on the Ceeb will be streamed for free. TSN, meanwhile, has upped its coverage of Canadian games and of Penguins star Sidney Crosby.
Media Contacts adds two
Toronto-based digi media unit staffs up to handle big new account.
NetShelter adds one to techie network
NetShelter will now be serving ads to SitePoint’s web developer and design crowd.
Keys to the VIP gears up for second round
The Comedy Network’s top broadband show is gearing up for a second season by blending in with Toronto’s night life.
Corus bringing Cosmo TV to Canada
The Toronto company is partnering with Hearst to morph the world’s top-selling young women’s magazine into television early next year.
Transcontinental takes UK partner for custom agency
Custom-branded publications integrated with addressability tools are on offer from Transcontinental and Seven Squared.
Hanes kicks off fall shopping season with instant win game
Three $25,000 grand prizes are up for grabs in the ‘Cash-for-Comfort’ contest.
MuchMoreMusic gets interactive with fall sked
The music net has several new shows for the A18-49 demo, including one that tests viewers on trashy celeb gossip via text messaging.
McDonald’s rejoins top TV spenders: Eloda – August 4-10, 2007
After an absence of nearly two months, McDonald’s upped its spot volume enough to wind up at #14.
Rogers the big story in radio spends: Media Monitors – August 6-12, 2007
MIA for the past month, Rogers zoomed 442 slots to hit #10.
Scotiabank bows celeb-for-a-day contest
To promote its Scene movie discount/credit card, the banking biggie will give three winners, and their posses, the full star treatment.
Nintendo role in 5th Grader spearheaded by Starcom
Here’s the skinny on how Nintendo’s Big Brain Academy ended up in Are You Smarter Than a Canadian 5th Grader?
