E! rolls out fall domination campaign
The marketing tease is on in Toronto and Vancouver for CanWest’s official launch of its entertainment net’s first season.
Media Experts lands Best Buy/Future Shop account
They’re taking over from The Media Company/MBS, which had to resign last month due to client conflict.
Globe gives readers the Red Carpet
The Globe and Mail is pushing its Toronto International Film Festival sponsorship with a contest that gives readers the chance at VIP treatment.
FLOW launches new name, new campaign
Six years after the station’s launch, FLOW 93.5 is new again.
Volatility in top TV spenders chart: Eloda – August 11-17, 2007
Banque Nationale joined the big spenders for the first time this year, showing up at #2, and so did both the Government of Ontario, which nabbed the #4 spot, and Staples/The Business Depot, at #13.
Sears ousted from top radio spender status: Media Monitors – August 13-19, 2007
After a six-week run in the #1 spot, Sears was demoted to #2 by Rogers Wireless.
TD launches Money Lounge on Facebook
TD Canada Trust is on the social media scene, targeting college and university students with Facebook-based financial management tools (and giveaways)…
WatchIndia.tv targets expats in Canada
Indian expatriates living in Canada have a new online option for keeping up with Bollywood and top-rated channels from home.
CTV announces premiere dates
What’s when?
Viewers to pick Canadian Idol songs
CTV is marking a first in online participation for the homegrown juggernaut, and the sponsors are live with branded Idol content.
The Hills scores high, After Show goes south
MTV Canada’s Dove-sponsored top series is engaging fans online, and the net’s made-in-Canada companion show is now on-air south of the border.
Mini launches virtual (branded) music label
It’s Def Mini Records, presented by Mini. Could the next big Canadian band be born of a BMW brand?
Taxi Canada launches new service, rejigs top brass
Taxi Content bows today to discover and exploit new and emerging media opps for clients in Canada and the US.
Bell ExpressVu staging Mission Impossible promo
Toronto’s ferry dock was supposed to be swarmed by ‘commandos’ on Jet Skis, a helicopter and other action-packed antics this morning in a bid to boost HD subscriptions.
ROM aims to engage museum crowds online
Going to the museum just took on a new meaning with social media savvy.
