APTN bows fall sked plans
Rural series are key to the specialty net’s fall lineup.
Op-ed: Television more buoyant than ever
It’s mere myth that TV’s effectiveness as an ad venue is declining, writes the head of the Television Bureau of Canada.
CBC unveils Test the Nation: Watch Your Language
The second installment of the interactive quiz show is on the sked, but the SMS/mobile component is on hold until the next time around.
MuchMusic announces more celebs for fall sked
The music station’s got some new originals, some returning faves, and a little bit from the CTV archives.
Forbidden Fruit campaign drives online with street media
Adams and Eves of Canada – Lipton WANTS YOU!
Global wins Sunday… only Sunday
BBM/Nielsen Top 30 – July 30-August 5, 2007
Global’s Big Brother, American Inventor and Family Guy are doing well, but CTV’s winning every night but Sunday on this national chart – without competition on Mondays and Fridays.
Allan Gregg re-joins Decima
Almost three decades ago, Allan Gregg founded Decima Research. Now, he’s back on board.
Subway screens to debut ‘hybrid programming’
The company responsible for Toronto’s subway screens is launching an urban film festival with Art for Commuters. They’re calling it a proactive response to the whole ‘public space’ issue.
Cineplex signs coast-to-coast deal with Empire
Media buyers dealing with Cineplex now have access to more screens in Atlantic Canada.
JumpTV buys Cycling.tv
The multilingual Internet TV player from Toronto is pushing forward with its international sports programming strategy.
OUTtv launches fall sked with pride
Canada’s gay and lesbian channel has announced its fall season details. More new shows on this sked than colours in a rainbow flag!
Three TV spenders leave the ranks, three new ones arrive – Eloda – July 28-August 3, 2007
KFC stayed in the ranks since mid-June… until now. The TV spender handed its previous rank to one of three new advertisers on the chart.
Amusement parks battle for listeners: Media Monitors – July 30-August 5, 2007
Amusements & events advertisers showed up with force at the opening of August, and newcomer Spence Diamonds outranked the LCBO.
CTV to go live with MTV Video Music Awards
The nets have marked Sunday, September 9 for the main event, and sponsorship opps are up for the taking.
CBC backs The Border with midseason engagement
The action drama is skedded to bow in January with interactive online elements.
