Captain Morgan sails onto Pirate Master
CTV’s giving the rum brand virtual product placement in the reality series that rollicks on the high seas.
CRTC: cable, satellites growing; ad rules under review
The federal regulator says it will rethink some of its rules in early 2008, including whether to do away with ad time limits and genre protection.
Cannes trip slated for big winner at 2007 Extra Awards
Honours for creative excellence in daily newspaper advertising will be handed out in Toronto July 24-25.
Outdoor living: Nielsen Media Research Spend Trend
It’s the dailies that are enjoying outdoor living the most.
GM ousted from usual #2 spot among top TV spenders: Eloda – June 29-July 5, 2007
Effem Foods zoomed from #6 the previous week to boot GM from the #2 spot the automaker has enjoyed during all but one of the past 17 weeks.
Sears resumes top spender status among radio advertisers: Media Monitors – July 2-8, 2007
After a week’s absence from the top 10, Sears hit #1 again, the spot it’s held for nearly three months.
TAG tries pizzavertising
Throughout July, a TAG body spray image will adorn 50,000 pizza boxes and intro an edgy contest.
VisionTV bows Little Mosque
Canada’s multi-faith/multicultural net will broadcast season one of Little Mosque on the Prairie in advance of season two on CBC.
Pizza Nova revving up Quebec presence
And they’re doing it in style, with Taste Patrols handing out slices to Montrealers.
Captivate revives Workopolis campaign, joins OMAC
While gearing up to relaunch the clever effort that targeted potential job hoppers, the network has thrown its lot – and 400,000 screens – in with the Out-of-Home-Marketing Association of Canada.
W gets web savvy for Smart Woman
SmartWoman.tv will provide heavy integration for brands and build buzz for the third season of a fictional series that gives women real advice.
CanWest boosting integration strategies
Creating the new position of promotions manager is meant to help bridge the gap between promotions and advertising.
CTV launches MedNews Express
CTV is going after health industry pros, patients and anybody with an interest in medical issues.
QR marketing finally here
Already a major hit in Japan, quick-response codes in outdoor venues are being tested in Toronto by Dentsu for Vespa.
Air Transat ups the ante prize-wise
The charterco is celebrating its big 2-0 by offering vacations for, get this, 20 years.
