Rogers snags two prime spots among top radio advertisers: Media Monitors – June 25-July 1, 2007
While Rogers Wireless zipped from #3 to #1, Rogers Communications zoomed from #28 to #4.
TV revenues top $6 billion
But a new study from StatsCan says private, conventional TV isn’t exactly prospering.
Will Canadian edition of RD follow US lead and sell back cover?
MiC checked and the answer is no – for now.
Metro invites readers to vote on ads
The free daily is asking for opinions on the best and most creative ads from its own pages.
Rogers looks to keep Toronto OMNIs
Rogers’ takeover of five Citytv stations may depend on the willingness of the CRTC to let the cable giant keep its twin OMNI-branded multilingual stations in Toronto.
Lowe Roche incubates dino eggs
The Toronto Zoo’s agency wanted to build some buzz for animatronic dinosaurs, so they’re reaching out to kids with an offer: Adopt an egg.
CRTC task force advises CTF to become more commercial
Critics and supporters of the Canadian Television Fund are expressing differing responses.
Les Hebdos Select announces new sales director
The largest seller in Canada of national advertising for the weekly French-language press has access to more than 6.6 million readers.
Sponsors dig in for Live Earth
There’s never been a marathon TV event quite like this one. Rogers is the official sponsor on CTV, while Sympatico.MSN.ca’s coverage is backed by Best Buy, Chevy and Philips.
Inaugural Arab festival offering brand opps
An event organizers are calling the ‘Woodstock of the Arab world’ will animate Old Montreal in mid-August.
Recycling boxes get pretty
SilverBox operator EcoMedia Direct has announced a street art sponsorship program and an online contest.
Rising Young Media Star: Mediaedge:cia’s LaRosa
This is the sixth installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
ACTRA commercial performers OK 3% raise
The new deal became effective this week and covers only one year.
Two nets in the teens
BBM/Nielsen Top 30 – June 18-24, 2007
CTV’s got sweet 16 spots in the Top 30, but Global’s catching up with a lucky 13.
Fashion Frame gets into Winners fitting rooms
Poster ads in Winners across the country increase the network’s range to more than 6,000 fitting rooms.
