JumpTV to get online FIFA rights from TLN?
The ethnic Internet TV site has signed a deal for the online streaming rights to FIFA – in a few languages, anyway. TLN, which got its rights from the CBC late last year, will share the ad revenue.
Radio ad sales looking good
And that’s great news in light of the latest StatsCan report that Canadians are spending less time listening.
Mama Media intros ‘campling’
Toronto day camps will hand out sponsors’ products to 65,000 kids and counselors all summer.
Canadians get cool by the pool: BBM Media Snapshot
And swimming pool owners drank 50% more beer on average than non-pool owners in the past seven days.
CTV laughs up deal with Comedy Central
More than 200 hours of Comedy Central content is ready to flow into CTV’s digital strategy – on whichever size screen you want.
And now . . . boozepodcasting?
It’s yet another groundbreaker from marketing-savvy LCBO.
Black Press outbids Quebecor for Osprey
For Osprey, $356 million from Quebecor just wasn’t enough when Black Press offered $404 million. The bidding war has begun…
Yahoo execs pitch ‘four-pillar marketing’
The seminar was replete with advice on how to turn consumers into ‘raving fans and passionate advocates.’
‘Za not just for eating anymore
It’s also for reading, thanks to Pizza Pizza.
ACLC’s media department growing
And they just promoted Laurissa Stebeleski to VP.
Astral Media to rep MusiquePlus, MusiMax
They’re taking over the Toronto market from CHUM.
Summer vacation spending: NMR Spend Trend
It seems that dailies enjoy sunny downtime more than other ad media do.
Ford slashes TV spending: Eloda June 15-21, 2007
The auto maker’s television buy dropped it from #4 among the top 15 buyers the previous week to #13.
IKEA pumps up the radio volume: Media Monitors – June 18-24, 2007
Jumping 245 spots on the top 10 list of radio advertisers, IKEA landed at #10.
Letter to the Editor: An ‘Evolution’ towards greatness . . . if we want it
A marketing vet sounds off about the big Canadian win in Cannes.
