What a Canuck judge is expecting at Cannes
Just before the 54th Cannes Lions International Advertising Festival got underway yesterday, MiC spoke with Chris Staples, who’s on the Press & Poster panel. And through the week, we’ll bring you impressions from others in the Canadian contingent – not to mention all the big prize news as it happens.
Toronto campaign targets gay American travellers
Queer, but not yet here? (To paraphrase a slogan that’s bound to be heard in T.O. during this week’s Gay Pride events.) The city’s issuing an invitation to come on up.
Nintendo Wii and Smart car team up for streeters
This week, a fleet of tiny, Wii-enabled vehicles will start roaming Canada’s major cities.
CBC hits #1
BBM/Nielsen Top 30 – June 4-10, 2007
The Stanley Cup Finals took the pubcaster to the top, and the news shows keep showin’ up too. In this picture, Jeopardy is getting higher numbers than House and all three CSI shows.
Space puts Canadian touch on sasquatches and UFOs
The imagination station is set to zoom in on paranormal phenomena with a new series hitting screens Thursday nights from June through September.
Discovery Civilization gets gritty in July
The net’s new summer series shed light on ex-pat mechanics and famous serial killers.
MuchMusic puts awards on mobile – live
CHUM is pulling out all the stops for this year’s MMVAs. Who signed up as sponsors? Read on.
Brilliant: Nokia sparks interest in its music assets – with silence
LOUD is what the throngs who take in the MMVAs are guaranteed to be. So why not toss in some glitzy respite?
AOL adds branding opps to Winamp
Millions of Canadians use the Winamp media player. Now AOL is giving marketers new ways to reach them.
Kraft bows oblong Oreos
The better to dunk with, n’est-ce pas?
Alliance Atlantis gets naughty online
Slice and Showcase have launched a contest to ‘get the juices flowing.’
Kellogg’s to self-regulate food ads aimed at kids
It may not exactly be crying uncle, but the packaged food giant has pledged to take a nutritionally wiser approach.
Tylenol literally leveraging brain power
Imagine a really big brain with a really big headache. No, wait. Imagination won’t be necessary if you’re in downtown Toronto tomorrow.
Coors Light backs MTV’s The Stew
MTV Canada is mixing short-form content with Coors Light branding in a bid for online and mobile men.
Virgin Mobile putting freezies on wheels
Freebies will direct summer event consumers to sign up for prepaid wireless packages and chances to win prizes.
