Canadians now using net searches for 98% of online buying
Google Canada says we’re on the net almost 40% of our spare time, Monday to Friday.
Bud rolls out NASCAR promo
Budweiser’s locked its sights on NASCAR fans by signing on for a contest campaign for the first-ever Montreal Busch series race.
NEWS FLASH: Canada has a big pair – of Grand Prix that is
Which entry was judged ‘the best of the best this year’ and why?
Dove in contention for a pair of Lions
Unilever’s Mark Wakefield and the Ogilvy & Mather Toronto team could have more Lions to stow in their luggage.
What’s it like being on the jury for a category as enigmatic as Promo?
The managing CD of one of Canada’s most innovative agencies answers the question.
Canadian media/entertainment markets to hit $47 billion by 2011
PricewaterhouseCoopers has released its analysis and predictions about the growth of Canada’s entertainment and media industries.
CTV unveils Princess Diana coverage
The Canada Day tribute to Princess Diana will be wrapped with a week of pre-event programming, a microsite and other multiplatform perks for the live event at Wembley Stadium.
Cutbacks for a cluster of brands in top TV ad ranks: Eloda June 8-14, 2007
But Reckitt Benckiser made it back onto the top 15 list, at #5, after a month’s absence.
Spot radio volume upped by several brands: Media Monitors – June 11-17, 2007
Tim Hortons had the most dramatic climb, from #187 to #7.
NEWS FLASH: Strong Canadian presence on Film short list at Cannes
Would you believe 23 homegrown spots have made it to the finals?
A marketer’s POV from Cannes: blog 2
Even though her brand’s short-listed entry didn’t make the final cut, the Campbell Canada assistant brand manager is elated with her experience as a first-timer at the international ad fest.
Beckham kicks for Motorola
In the company’s Free Kicks contest, headset buyers can win a trip to L.A. and a master class with the soccer superstar himself.
CBC launches aboriginal website
It’s National Aboriginal Day in Canada, and the Ceeb is marking the occasion with a new online content collection.
OLN preps another Tour de France
The net with exclusive coverage of the world-renowned cycling event is preparing a 23-day early-morning coverage stream, with primetime encores.
CBC picks up Animalia kids’ series
The BBC CGI show is gaining popularity worldwide.
