NEWS FLASH: Canada snags its first Grand Prix at Cannes Lions 2007
Last year, we won 15 Lions. This year, we’re already up to 11.
Behind-the-scenes report from a Cannes Lions judge
Where else, she wonders, could you possibly get a truly global perspective on all media, including the most up-to-date primer on the penetration of new media?
Technorati puts power into CBC.ca
The Ceeb has announced its second tie to a social media giant in less than a month.
Canadian gamers can ‘go pro’ in sponsor-packed league
Canada now has a professional gaming circuit with sponsors in broadcast, online media and retail. Get ready to play with the big leagues.
Most Valuable Canadian Brands Index 2007 released
It seems Canada’s 50 top brands are worth $74 billion.
Transcontinental picks up Quebec reno titles
Transcontinental Media bought half a dozen French-language home and renovation mags.
CLARIFICATION:
MiC erred today by publishing a photo of Ogilvy & Mathers creatives Tim Piper and Mike Kirkland accepting a Grand Prix at the Cannes Lions for their ‘Evolution’ work on behalf of the Dove brand. The image, which is the property of another publication, has been deleted from MiC‘s website.
NEWS FLASH: The Cannes report: Media, Outdoor, but no Radio
Canada scored its first gold of the 2007 Cannes Lions, and it was in media.
Cannes Lions – from a marketer’s POV
While awaiting the fate of her short-listed entry in the Outdoor Ambient: Stunts & Live category, an assistant brand manager at Campbell Canada shares with MiC readers her impressions about being a first-timer at the international ad fest.
Rising Young Media Star: ZenithOptimedia’s Cosic
This is the fourth installment in MiC‘s series profiling next-gen media minds. Curious as to who these new thinkers are, and what they’re thinking, strategy and MiC canvassed the industry, asking media shops to single out their top innovative and strategic recruits.
Streets.to to spawn sister cities online
Toronto’s interactive visual search engine is growing, and more marketing opps are in the works for the virtual city streetscape.
Corus buys Quebec rock station
And it’s paying more than a million for CIGR-FM as part of its growth strategy in la belle province.
Mall advertising gets a boost
A new reach and frequency model helps define mall shopping habits for advertisers.
Canadian soccer fans in the stands: BBM Media Snapshot
With the Under-20 World Cup hitting Toronto this month, soccer is top of mind with many Canadians. Who are they, and what else are they into?
First Cannes Lions winners announced
And Canada has already taken Bronze!
