CH network morphing into E!
Hints dropped at last year’s upfronts that change was coming for CH are now fact. In what Sunni Boot calls an ‘avante-garde’ deal, CanWest MediaWorks is bringing a top Comcast entertainment brand to Canada.
Dairy Farmers tasks M2 with getting cheesier
After three years of doing just the buys for DFC, M2 Universal is now its media AOR, with complete responsibility for cheese.
Brilliant: Chicken chain gets smokin’
The guerilla campaign in Vancouver for Nando’s was one of many North American activities last Friday, as ‘4:20’ pro-drug-reform activists hit the streets.
Notes from the Media Landscape: Suave, Sprint TV invite moms to write webisodes for the queen of Queens
CGC integration just doesn’t get much more comprehensive than this.
No Opportunity Wasted comes to Canada
Amazing Race host Phil Keoghan is bringing his philosophy, plus a Canuck version of a popular reality show, to the CBC’s fall sked.
Astral clears first hurdle for street furniture contract
Toronto’s street furniture contract is a step closer to being a done deal.
Sponsor opps on offer for ideaCity 2007
For its eighth year, 50 members of the international influentsia will speak at the annual gathering of elite eggheads (MiC means that as a compliment).
Globe launches ReportonBusiness.com
The national newspaper’s biz brand has got its own domain now. Oh, and the print product’s a little slimmer.
Freak Show stars premature baby and Siamese twins who separate
The Comedy Network is unveiling its latest animated series, and it promises political incorrectness of a different kind than the kiddies of South Park.
Buttignol joins Knowledge Network
Rudy Buttignol, best known as creative head of programming at TVOntario, has stepped in as interim president/CEO of the BC educaster.
Cundari debuts social media practice
The move by one of Canada’s largest independent agencies signals the importance today of tapping into the influence of social networks to enhance brand experiences.
Media Contacts enlists tech partner for interactive campaigns
A competitive pitch for enhancing the digital infrastructure at Media Contacts has ended. And the award goes to…
Ford ties into hockey craze with Gretzky contest
The CBC’s latest promo for an auto sponsor gives hockey fans the chance to – wait for it – win a vehicle. Oh, plus a round of golf with Gretzky.
The Wednesday that forgot Global
BBM/Nielsen Top 30 – April 9-15, 2007
Global crept up on juggernaut CTV on Tuesday, won a few on Monday and Thursday, but disappeared from the world of Top 30 during Wednesday’s prime time sked.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
