Viral wins top Marketing Award honours
It’s official, social media is the holy grail.
RD rules again: PMB 2007
In a repeat of last year’s rankings, Readers Digest was the most-read magazine in Canada. But Chatelaine suffered a demotion.
Guess the JUNOs for a Vespa
CTV is giving audiences for this year’s JUNO Awards a reason to rack up points by guessing winners online in real time with the broadcast.
Toronto’s street furniture bids go live
Three bids for Toronto’s coordinated street furniture contract are now public, and the city’s put the proposals online and on the streets.
TV profits down: CRTC
New report by the federal watchdog shows profit drop at conventional stations due to higher programming spend. Told you so, says CAB.
Hockey deal crucial: CBC sports boss
And the Ceeb’s got big, albeit still secret, plans to exploit its rights as early as the 2007 playoffs.
Two new Hollywood-themed series hit IFC
The Independent Film Channel adds some Clooney reality.
CMDC engagement verdict: create content born of giant insight, then get N-Gen ready
About 800 execs at CMDC’s ‘Pay Attention! The New Age of Engagement’ conference were informed that content is key, the N-Gen is going to change everything you know about marcomm, and it’s their job to step up the game.
Visa using eyes-on-the-prize tactic
A major campaign is virtually stalking grocery shoppers to help them visualize what they could win in a new contest.
Lindt’s Gold Bunny hops farther west for Easter
Actually, the trojan rabbit’s got pint-sized wheels that’ll be rolling into Vancouver for the first time this Easter.
Content-heavy PlayStation.ca set to bow next week
After a soft launch earlier this month, the site is poised to head in some interesting new directions.
New glossy targets the affluent male
In the mens’ mag category, TORO is shuttered, Driven is going strong, and Prelude launches today with plans to go national.
What would you do with a tagline and a Coke bottle?
Ah, the joy of springtime, a time of renewal and creation. Fsst, click, glug-glug-glug. It’s also time for the ‘Coke Side of Life’ – and artists from the T-dot were handpicked to illustrate it.
HD cable shuffle underway at CRTC
Broadcast execs converge on Gatineau as feds prepare to redraw the map of cable TV.
MiC K.I.S.S. Pick: It had to happen sooner or later…
Of course the Roaming Gnome now has his own page on MySpace.
