From tissue to politics, big playahs return: Eloda’s Top TV Advertisers, March 16-22, 2007
Kimberly-Clark and Parmalat appeared on the top 15 list for the first time this year.
Mid-April launch for redesigned Globe properties
The Globe and Mail is gearing up for its biggest change in a decade.
Big hairy deal from Boston Pizza
Confirmation that sasquatches do exist – and blog! – arrived with today’s launch of a charismatic new spokescritter named Louie.
On the MiC: JumpTV’s Scott Paterson on IPTV’s biz model
Is the world really ready to watch TV over the Internet?
MiC K.I.S.S. Pick: LXB brings a flyer to TV
The goal: To show that Quebec’s L’Aubainerie chain offers trendy, reasonably priced clothes for the whole family. The strategy: Morph a flyer and a magazine into a hybrid TV spot. Now that’s integration . . .
Thursday’s anatomy goes grey, and Ugly Betty looks good
BBM/Nielsen Top 30 – March 12-18, 2007
On this national chart, Thursday night’s got a new champ from CTV. Global’s got seven spots on the Top 30. CBC’s got four. If you zoom in on the regional charts, like MiC did for today’s BBM/Nielsen Top 30 coverage, you’ll see a spotlight on Citytv.
NADbank numbers shake up newspaper scene
The Newspaper Audience Databank study (NADbank 2006) was released this morning, and dailies were quick to put their spins on the data. Here are the numbers, replete with commentary from PHD Canada president Fred Forster, Globe and Mail publisher and CEO Phillip Crawley, and Starcom Mediavest Group’s research manager Greg Ramsey.
Bluetooth-enabled marketing debuts at Pearson Airport
In what’s touted as a first for Canada, a Cisco campaign is tagging along with travelers.
Will the coming seasons see change for TV ads?
The US upfronts are just around the corner and media buyers are talking about more than the new lineups.
NYTimes.com, IHT.com choose AOL Canada
The New York Times online reaches more than a million Canadians monthly, and now it’s got a sales rep in Canada.
Integrated campaigns sweep awards circuit
Whether it’s the Créas, the new ECMAs, or Canada’s Next Top Ad Exec, multifaceted, media-heavy initiatives rule.
Yahoo! digs into FIFA with online soccer community
TheKick.ca – backed by the Canadian Soccer Association and built by you.
As curling heats up, eyeball wars in the offing
CBC and TSN are divvying up broadcast rights to curling in the lead-up to the 2010 Winter Olympics.
HGTV bows biggest giveaway & sprouts green series
A crop of green thumb shows have the garden side of HGTV covered, while a new contest series puts the house component up for grabs.
Audit bureau launches flyer check system
Flyer distribution just got a little more reliable.
