Genesis intros bus wrap domination for Altamira
When the media budget didn’t stretch to matching what the competition was splashing around, a new way of making the creative really pop was found. It proved to be so successful that the outdoor partner has added a new option to its rate card.
Kleenex users invited to personalize their own boxes
Kicking product personalization up a notch, Kimberly-Clark is enabling consumers to design and order one-of-a-kind boxes. Canadians will be able to get in on the action soon.
Global puts Black Donnellys in Monday line-up
The Black Donnellys has a new home on Global’s Monday night line-up, starting Feb. 26. The gritty New York mob drama is expected to attract a cult following like that enjoyed by The Sopranos. With Paul Haggis’ brand behind it, the series promises to shake up the net’s prime-time schedule.
Sweet for the sweet rules for Valentines Day: Nielsen Media Research Spend Trend
Who needs Cupid when you’ve got chocolate? That’s the media buyers’ mindset when it comes to Valentine’s Day.
TSN gets more NASCAR rights
The sportscaster has expanded its relationship with NASCAR Canada yet again by extending its rights for key races into 2010.
Taxi 2 bows edgy campaign for ’07 Mini
When you haven’t got much steak, you’ve got to emphasize sizzle. And that’s the general launch strategy for a new model whose exterior is nearly identical to that of its predecessor.
New emo research tool says eyes don’t lie
‘Saccadic’ may well be the next big buzz word thanks to a new way of measuring emotional reaction to visual stimuli.
Auto show driven into a media frenzy
It’s auto show time, and the newswires are filling up with announcements about which new models have won awards at the Canadian International AutoShow in Toronto. Here’s a round-up of sponsors as the show gears up at Toronto’s Rogers Centre, from Feb. 16-25.
Gay channels grow reach in Quebec
OUTtv, the general interest gay lifestyle channel, and HARDtv, its re-launched adults-only counterpart, are hitting some new regional markets in Quebec.
Radio presence boosted by several brands: Media Monitors – Feb. 5-11, 2007
Telus Mobility climbed to the top of the heap of radio advertisers from its #10 spot last week. Meanwhile, Sears zoomed from #32 to #2, and Rogers Wireless soared from #33 to #3. Back among the top ten after absences were Outback Steakhouse and the Princess Margaret Hospital Foundation.
MiC‘s Valentine K.I.S.S. Pick: Saturn enables florists to go green
Roses are nice, but GM Canada believes an even better treat on the most romantic day of the year is the cleaner air produced by its newest hybrid.
Newspaper circulation not declining: WAN
Canadian titles are among the scores of publications examined in a new report from the World Association of Newspapers. Its Twainesque conclusion: Reports of the death of traditional newspapers are greatly exaggerated.
Mobile TV gets exemption from CRTC
The CRTC has decided mobile TV services don’t need to follow the same rules as Canadian broadcasters. Broadcasters raised concerns about a future that could see people plugging their mobile phones into their TV sets. But the CRTC doesn’t buy it.
Alliance Atlantis starts streaming strategy
Alliance Atlantis is starting to implement the broadband-first strategy across its channels. It’s already started with Showcase, and others will follow.
Several brands boosted their TV advertising: Feb. 2-8, 2007
Unilever jumped from #12 to #2, Campbell Soup soared from #13 to #8 and Rogers Communications climbed from #6 to #3. After a longish absence from the list of top 15 Canadian advertisers, the Heart & Stroke Foundation nabbed the #9 spot. Meanwhile, GlaxoSmithKline plummeted from #3 to #15.
