CanWest launches third RushHour daily in Edmonton
It’s only been a few days since RushHour took to the streets of Calgary and already CanWest has launched a second edition in Alberta. But so far, the numbers aren’t as high as what Metro‘s planning for the booming province.
Olive Network takes on iVillage.com and NBCSports.com
Olive Canada is pushing forward with its vision to serve the media-buying community as a one-stop shop for reaching millions of online users.
Big brands return to top TV ad rank: Feb. 16-22, 2007
While P&G continued to camp out in the #1 spot, Unilever leapt to #2 from #13, and Toyota snagged the #3 slot after an absence.
Astral-Standard deal may be good news for media buying
Last year, Astral Media flirted with the possibility of buying CHUM. When that didn’t work out, Astral considered getting in on the fight for Alliance Atlantis. This week, Astral is finalizing details on a $1.3 billion buy of Standard Radio – which would make them the biggest in Canada’s audio airwaves.
Next Comedy Legend will go ‘beyond integration’ for advertisers
Second City’s partnership with the CBC for an upcoming talent search show, Next Comedy Legend, promises some unique marketing opps for advertisers. This is more than a venue for telling jokes. This is a chance to put a brand to the test of ‘improv.’
Hockey Night in Canada growing steadily
BBM/Nielsen Top 30 – Feb. 12-18, 2007
Several major programs lost a few thousand viewers here, or a quarter million there, on the BBM/Nielsen Top 30 heading into mid-February. Global put 24 against CTV’s Corner Gas. Read on to see who got the lead…
New Top Models come to Canada from Australia and Britain
CHUM Television is gearing up for more than the spring return of Canada’s Next Top Model on Citytv. The parentco is also importing the Oz and Brit versions of the marketer-friendly format for its FashionTelevision audiences.
Bell nets soccer deal for mobile
Now it won’t matter where soccer fans happen to be when the big game is on, as long as they’re packing their mobiles.
Sweet CGM as new Oh Henry! TV spots feature best video postings
After a PHD team brainstormed brand integration ideas for Hershey’s chocolate products, they ended up in a full-court press with the NBA that led to a doozy of an idea for new TV commercials.
Toronto OOH players try to sort sign crisis
The association representing Toronto’s biggest out-of-home players is waiting for a list of ‘violations’ from the city. Meanwhile, a few OOH companies are proposing changes to the archaic sign bylaw.
P&G, Wal-Mart, original Designer Guys partnering for in-store promos
Procter & Gamble is teaming up with TV celebs Steven Sabados and Chris Hyndman for 600 in-store events at Wal-Mart to promote the company’s latest health and beauty products – and contribute to two charities.
Workopolis launching tongue-in-cheek campaign
In the goofiest premise to come down the pike in ages, the giant job search site is offering to help anyone whose excessive happiness after finding a great job is causing them problems.
New MTV series to feature musical match-ups
MTV is creating an online dating show that acts as a matchmaker based on contestants’ music tastes. And the makers of some all-time favourite candies are getting ready for some tasty brand integration from Date My Playlist.
And now … yodel-vertising?
To intro its single-serving cottage cheese product, Nordica is inviting denizens of downtown Toronto to express their inner Heidi at a lunchtime contest and sampling event. Non-yodelers may choose to compete with their very best yak calls.
YTV to enliven March break with engagement offers
It smells like tween spirit. Toronto-based Corus Entertainment is putting the power of the airwaves into the hands of the little people. During March break, kids will be able to vote their favourite shows back onto the airwaves – and even have a chance at being turned into an animated character in the hit TV series Captain Flamingo.
