TV still rules kids’ media habits
The tube still rules. An annual survey conducted by the Solutions Research Group reports that kids are spending more time watching television than going online.
Canadian snowboarders off and on the slopes: BBM Media Snapshot
Appropriately enough in the frozen north, 2.1 million Canadians–or 8 percent of the population–snowboard. Any guesses as to which beer they prefer?
Events
Magazines Canada: Best on Page
March 1
Toronto
Celebrating excellent magazine advertising around the world, and featuring an exhibition of 150+ international award winners, Magazines Canada’s Best on Page will be open to the agency and magazine creative communities. Attendance is free, but RSVPs are expected, until Feb. 26, at www.magazinescanada.ca.
CTV nets treasure with Burnett’s Pirate Master
Pirates. The latest trend in adventure entertainment. It was only a matter of time before Mark Burnett seized the opportunity. The search for hidden treasure is coming to Canadian television, but will the marketing opportunities cross platforms? Not in this deal…
Suitcases of cash top the charts in Quebec
If the early ratings for TVA’s version of Deal or No Deal are any indication, Quebecers are just as fascinated with models, briefcases and blind luck as everyone else. Here’s a look at Le Banquier, which hit BBM/Nielsen’s #1 spot with its premiere on Jan. 24.
Soup’s on as Baxters launches its biggest campaign in 139 years
Serendipitously coinciding with the current cold snap in its target markets, the venerable Scottish comestibles purveyor is taking a multimedia fling.
Carat’s Verklin to head Media Lions jury
Get ready to be judged.
Tweens hijack magazine in new sitcom for Family Channel
The Family Channel has commissioned Toronto prodco Decode Entertainment to shoot a new tween sitcom by the director of Everybody Loves Raymond and The Drew Carey Show.
Quartet of advertisers bombarded radio: Media Monitors – Jan. 29-Feb. 4, 2007
Pizza Pizza, Ontario Lottery, Bell Wireless, LCBO and Global TV amp up their radio spend.
Harper Collins debuts book soundtrack
Harper Collins has come up with, shall we say, a novel strategy for marketing Vikram Chandra’s epic Sacred Games.
Amp’d Mobile has Canadian content deals in the works
In addition to made-in-America content, the company’s north-of-the-border subscribers will also get to see domestically produced fare.
Degrassi brand goes manga
The Degrassi brand’s on-air, on bookshelves and on broadband with behind the scenes extras and webisodes. Just when you think the world’s got enough Degrassi, CTV unveils the ‘mangasode.’
Big brands bounce back into the top TV spot fold: Jan. 26-Feb. 1, 2007
Back among the top 15 TV advertisers in Canada’s English market last week were Kellogg, Bayer and Rogers Communications.
Did the double amputee ever reach the peak of Everest?
Two premieres on Discovery Civilization this month are going after an audience with a penchant for peaks – mountains, that is. Risk takers and a double amputee try for the tallest of them in Everest: Beyond the Limit, while Man vs. Wild gives adventurers a peek at other mountain ranges.
It’s time to put your entry in the ring at Cannes
If you feel like you deserve a Lion, it’s time to submit.
