Amp’d Mobile has Canadian content deals in the works
In addition to made-in-America content, the company’s north-of-the-border subscribers will also get to see domestically produced fare.
Degrassi brand goes manga
The Degrassi brand’s on-air, on bookshelves and on broadband with behind the scenes extras and webisodes. Just when you think the world’s got enough Degrassi, CTV unveils the ‘mangasode.’
Big brands bounce back into the top TV spot fold: Jan. 26-Feb. 1, 2007
Back among the top 15 TV advertisers in Canada’s English market last week were Kellogg, Bayer and Rogers Communications.
Did the double amputee ever reach the peak of Everest?
Two premieres on Discovery Civilization this month are going after an audience with a penchant for peaks – mountains, that is. Risk takers and a double amputee try for the tallest of them in Everest: Beyond the Limit, while Man vs. Wild gives adventurers a peek at other mountain ranges.
It’s time to put your entry in the ring at Cannes
If you feel like you deserve a Lion, it’s time to submit.
Pogo asks kids for TV spot ideas
ConAgra Foods Canada is putting the Pogo brand in kids’ hands – almost. A cash-winnings contest is asking kids, ‘When you’re eating a Pogo with one hand, what do you do with the other?’ But the three best answers get more than a Pogo pay cheque. The commercials will run on the re-branded Teletoon and YTV.
Super Bowl XLI ad poll: Canadians liked Bud, hated Dion
Every year, Canadian advertisers pay big bucks to reach the millions of eyeballs tuned in to the NFL’s annual love-fest for America’s favourite sport. Are they getting their money’s worth? Yesterday, Solutions Research Group of Toronto conducted a survey of Canadians 12-plus to find out.
Super Bowl down half a mil from 2006
The Big Game, as expected, stomped other Sunday night programming. Audiences were down from last year, though, and the Super Bowl fell short of CTV’s CSI numbers.
Cineplex expands its opera opps
Cineplex theatres across the country are beaming live performances from NYC’s Metropolitan Opera, and plan to offer sponsorship and advertising opps beginning this fall.
Canadians ask for enviro-friendly publications
A new poll suggests that 94% of Canadians say newspapers should use environmentally friendly paper sources.
Genesis Media adds 16 staffers
In the past 24 months, Genesis Media has won over dozens of new accounts – Delmonte Foods, Indigo & Chapters, Mr. Lube, Sirius Satellite Radio, and Altamira, to name a few. Growth demands people, and the Canadian-owned independent has staffed up.
CHUM launches interactive radio show
The Sound Lounge will put the power of radio playlists into listeners’ palms in urban markets across Canada today. The new CHUM Radio rock show boasts interactive features for its fans, from mobile to online to on-air, culminating in user-generated quasi-national radio.
Ad pundits underwhelmed by Super Bowl spots
Traditionally, it’s the biggest single event of the year for heavyweight commercials to attract eyeballs on both sides of the border. Global will report later today how many Canadians watched, and MiC will report the number tomorrow. But this year’s game definitely won’t go down as the most memorable ever, according to these industry professionals.
2 Magazine preps web-based reality series
Toronto-based 2 Magazine, the lifestyle magazine for couples, is taking its ‘Couple Makeovers’ idea – traditionally a nine-page print feature rife with brand integration – into the realm of video podcasts. Set to launch with the mag’s spring issue in March, the eight-episode series takes the sponsorship opps live and online.
CTV wins every night but Saturday
BBM/Nielsen Top 30 – Jan. 22-28, 2007
Global’s got Prison Break at #10, Heroes at #13, and House at #16. CBC’s hockey programming earned it spots at #12, #14, and #19. And the end of the viewing day, CTV’s got the highest nation-wide peaks for every night of the week except Saturday.
