Gesture-based ad network set to grow
Interactive mall floors across Canada was one of InTouch Media Group’s mandates for 2007. Now, Titan Worldwide is signing on for expansion efforts in gesture-based interactive advertising…
Angus Reid serves up online consumer access
For times when you just can’t wait for poll results, the authoritative market research firm has added the next logical evolution in opinion-seeking. Marketers can now get strategic insights directly from online panelists.
UrbanTraveller.com to advise trippers what’s on in their destinations
As of mid-February, people planning trips to major Canadian cities will have a one-stop site for checking which cultural events will be happening during their stays. And advertisers will have the option of a full urban media buy.
Deal or No Deal comes to Canada:
starring Pontiac, Rogers, Sunquest… oh yeah, and Howie Mandel
The integration details for Global’s Canadian edition of Deal or No Deal, unveiled by CanWest MediaWorks yesterday, are a mouth-watering combination for any multiplatform-minded marketer’s diet. Now officially backed by Pontiac, Rogers and Sunquest, Global’s throwing everything it’s got into showing what’s possible when you’ve got the perfect recipe for audience engagement on-screen, in the audience, and in your living room – right after the Super Bowl.
Youth brand Heavy.com launches Canadian division
The popular NYC-based interactive broadband destination – home of such faves as Behind the Music That Sucks, The Massive Mating Game and Tourette’s Cowboy – is hopping over the border to add an engaging and measurable marketing platform aimed at Canadian males 18-34.
The Hour serves up Doritos with Brit Awards
Does George Stroumboulopoulos have a taste for Doritos? No matter, ’cause the folks at CBC Television like the cheesy chip brand. The Hour‘s upcoming coverage of the 2007 Brit Awards is brought to you by Doritos and pumped up by HMV.
Global TV evidently enjoying spotlight, judging by its performance on Eloda’s list of Top TV advertisers Jan. 15-21, 2007
From 23rd spot the previous week, Global TV zoomed to #8 – garnering even more attention than it’s been paid lately in the headlines. Meanwhile, OLG and Sears held onto the top two spots.
Cratevertising drives multi-geared Volvo repositioning
Volvo’s Canadian extension of its C30 hatchback campaign is about more than ‘thinking outside the box.’ It’s about getting their new target demo to think about what’s inside the box.
2006 went out with strong marketing spend: ICA/Canada Post survey
Marketing budgets were boosted in all categories in Q4, adding up to the strongest marketing spend growth recorded since the survey began in 2003, and signaling buoyant growth in ’07.
Global and CBC sandwich CTV in Top 3
BBM/Nielsen Top 30 – Jan. 8-14, 2007
Global’s House has climbed to the top spot on BBM/Nieslen’s charts for Jan. 8-14, leaving CTV’s CSI: Miami in second place by more than a quarter million viewers. CBC’s record-breaking Little Mosque on the Prairie crept up up on CSI: Miami, but settled into third place. CTV, despite its fall from first, owned the rest of the top 10.
Mentholatum hands Gaggi expanded role
After handling media planning and buying for Mentholatum’s Canadian brands for the past two years, Toronto’s Gaggi Media Communications’ role has been expanded to include the client’s heritage brands as well.
BBM Media Snapshot: home healthcare product
Just one point to ponder about these 4 million folks is that they’re twice as likely to have pet insurance as average Canadians…
Dysfunctional dating satire bows Valentine’s Day
The New York Times calls it ‘an icy-dry satire laced with moments of farce and inspired lunacy.’ Alliance Atlantis’ Showcase originally planned to bring Lovespring International to Canada for January, but the premiere date was pushed forward to Valentine’s Day. Targeting those who are down on their love lives and inclined to kill Cupid?
Mobile projection billboards get Bluetooth connectivity
The Toronto company that was first to turn storefront windows into giant, transparent ads is now projecting virtual billboards wherever a client wishes. Optiadmedia is also ready to send messages to nearby Bluetooth-enabled devices and report to clients how many consumers opt to respond.
Yahoo Canada to unveil revamped search features
Its code name is ‘Project Panama.’ But industry insiders will soon get a sneak peek at the re-launch of Yahoo Canada’s new search engine protocol.
