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Fjord cracks comedy YouTube
for Just for Laughs
Cossette Communication Group’s web agency has developed an interactive, file-sharing web community for comedy pros and amateurs alike. In both official languages, they’re calling JustForLaughs.com a first in Canada.
Go ahead, put your own vid on Much
Teens with aspirations of directing their own music videos and actually getting them on the air – at least for 60 seconds – are being challenged to do just that. MuchMusic is opening the airwaves to content coming in online, and SportChek is in on the action, sponsoring the online showcase.
IFC slots shock talker Rollins for New Year
Viewer demand was a factor in Alliance Atlantis’ move to bring The Henry Rollins Show to Canada. The man’s built an audience on multiple platforms for decades now. But does he have what it takes to stay relevant with the grown-up grunge crowd?
Who’s been experiencing life-altering events:
PMB Trend Report
Beaucoup consumer needs are inevitably prompted by big lifestyle changes. Check out who’s been undergoing what over the past three years.
Book marketers catch up – and surpass – peers in online buzz plot
Book publishers were laggards in the digital revolution until recently. But now – as shown by HarperCollins Canada’s promo for Michael Crichton’s new novel – they’re making up for lost time by leveraging their literary assets to engage readers deeply.
‘Word of mom’ campaign heats up Cuisinart’s kitchens
Cuisinart is about to blend its online integration at UrbanMoms.ca with live chefs. Member moms in major urban centres won’t just be sharing product-related info at the site. They’ll be bringing it into their homes for branded kitchen parties – just one more thing to talk about online. Sounds circular, doesn’t it?
Interested in subtle messaging? Try artvertising.
Instead of blasting any kind of overt message to potential diners at a Montreal restaurant, its agency came up with something far more subtle – that demands and prompts consumer engagement.
Canadians responsive to Internet advertising – BBM Media Snapshot
How effective are online ads? It says a lot that 1.1 million Canadian Internet users – 6% of the total population – clicked on at least one cyber ad during the past seven days.
Viral CGM spots now inspiring imitation by agencies
To say the CGM tail is now wagging the agency dog would be vast overstatement. But the fact is, creatives are not only checking out what consumers are posting on YouTube, at least one is imitating a popular clip with a wowser of its own.
Luxury car company offering … elephant rides?
Lexus is playing the ‘what’s in it for me’ card like a Vegas pro with personalized ads, not to mention coupons for such extravagant rewards as elephant rides in Thailand and bungee jumping in New Zealand.
Bow-bedecked ads prompt consumer interaction:
theft, that is.
Topping gifts with bows isn’t new, but hiding ads underneath them – and inviting shoppers to rip them off to see messages – is definitely a novel strategy. It was dreamed up by Taxi Toronto and Media Experts to promote Telus’ new Spark phone.
St. Joseph Communications names Knight as prez
He helped turn around The Financial Post, both the magazine and the newspaper. He helped The Toronto Sun boost paid circulation – the only Toronto daily to do so during the start of the great newspaper wars. Now, Douglas Knight is back from New York to sit atop a list of titles like Toronto Life and Fashion.
A trio of marketers boost their radio advertising:
Media Monitors Spot 10
Canon is evidently determined to put a lot of cameras under Christmas trees, judging by its jump from #41 to the top of the list of radio advertisers last week. Meanwhile, Canadian Tire zoomed from #47 to #2, and Solo Mobile leapt from #68 to #9. Check out others topping the radio charts by category and brand in the Toronto market for the week of Nov. 20-26, 2006.
Making superstars of mom and dad
CMT touts its role in helping discover Canadian country music talent. When the calendar ticks into 2007, the net will serve up twin shows about its effort to transform regular moms and dads into their favourite country crooners.
Brands jam with fans for
Canadian Music Week
Rogers Wireless is the umbrella sponsor for the upcoming 25th anniversary of the annual cluster of music-related events. But chances to connect with mostly youthful audiences, at concerts and during broadcasts, are available.
