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TV’s got cures for cold & flu season:
Nielsen Media Research Spend Trend
It may be cold outside, but TV is hot. Just grab the remote to find everything you need to soothe the aches and pains, sniffles and sneezes of cold and flu season. Total spending in this category more than doubled between 2002 and 2005, with all but about 10% each year put into TV.
Events
CARF OOH Workshop
December 5, 2006
Toronto
The Canadian Advertising Research Foundation’s half-day workshop will explore what’s new in OOH research and whether the medium is a key tool for targeting consumers. Speakers include: Rosanne Caron, president, Outdoor Marketing Association of Canada; Cathy Collier, VP/media director; Cossette Media; Pete Doe, VP analytics and modeling, Nielsen Media Research U.S.; Mary Falbo, VP business development, Pattison Outdoor; and Hellen Thompson, GM, Canadian Outdoor Measurement Bureau.
CBC and TSN join interactive roster
The two broadcasters are moving in on Bell ExpressVu subscribers in pursuit of the holy grail of programming – give customers what they want to see, when they want to see it, in a fully-interactive and on-demand environment.
Global contest engages would-be millionaires
The buzz is building for Deal or No Deal‘s Canadian run with the wrap-up of Global Television’s contestant search for the spring 2007 series, which drew more than 112,000 entries. The application process produced some surprisingly engaging results – from briefcases full of chocolate loonies to layer cakes shaped like Howie Mandel’s head.
MiC‘s K.I.S.S. pick –
OPG instantly communicates what’s watt
Ontario Power Generation’s giant video billboard atop a busy expressway isn’t really an homage to McDonald’s ‘X billion served’ shtick. But it gets the same sort of punchy message across just as quickly.
BBM releases upgraded marketing tool
The measurement co has unveiled upgrades, and the hint is dropped – there’s more to come.
An oddball week for radio ads:
Media Monitors Spot 10 – Nov. 13-19, 2006
Looks like Mercedes-Benz is angling for a spot on Christmas wish lists, judging by its leap from #38 to #2 last week. In other interesting moves, Tim Hortons dropped off the list, as did Global Television, which gave way to CTV at #8.
VisionTV toys with UGC in holiday contest
In the past, VisionTV’s holiday contests haven’t been all that engaging beyond the traditional sense of getting viewers to enter to win a DVD or a trip to Italy. But Canada’s multi-faith net is now asking for uploads in a cautious test of the user-generated waters.
Zig moves brand into US
On Monday afternoon, the entire staff of Toronto’s Zig agency welcomed colleagues from Chicago’s ad boutique Hadrian’s Wall. Then they all celebrated both American Thanksgiving (a few days in advance) and the launching of Zig’s first US location.
HGTV unveils real (estate) and reno offerings for 2007
New Year’s offerings from the on-air home of the handyman will aim to reel in Wednesday night viewers with ‘the Condo King’ and Thursday night ‘do-it-yourselfers’ with a new handyman host. Oh, and they’re working on a way to get those ‘adult kids’ to leave mommy and daddy’s house for good.
Anticipating holiday celebrations – Eloda ad analysis Nov. 10-16, 2006
Must be almost that time of the year again. Toy makers Hasbro and Mattel zoomed to #2 and #4 respectively after being absent from the list of top 15 national TV advertisers for some time.Meanwhile, food purveyor Kraft jumped from #14 to #6.
OPA ’07: Forum for the Future
March 7-9, 2007
OPA ’07: Forum for the Future
London, UK
Aiming to bring together thought leaders from around the world to discuss topics of global import to the media business, the Online Publishers Association’s next annual conference will focus on the future of global web publishing and advertising.
Content surfing in the back of a taxi
Want to reach people between point A and point B, the ones who may be looking for a reason not to chat with the cabbie? Well, Captive Media Networks is going national with its engaging follow-up to the act of flagging down a taxi.
Innovative media nets some CMA Gold
The Canadian Marketing Association held its annual awards gala Friday night, celebrating marketers who achieved great results with savvy concepts and terrific creative. Many of the winners deployed their programs via innovative, engaging and finely honed media tactics.
Western Toyota dealers cast multiplatform net to catch buyers
To reel in even more folks than were attracted by last year’s Call of the Tundra fishing contest, Prairie dealers have added synchronized elements including a broadcast of the event on Global TV.
