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MiC‘s K.I.S.S. pick: Have your target
demo create your ad campaign
Sounds like a win/win is in the works with Canada’s Next Top Ad Exec Competition. Mitsubishi is helping undergrads fast-track their marketing careers while simultaneously tapping into a treasure trove of youthful insights.
Star appoints managing director, online advertising
The Toronto Star likes this former Stockgroup Media ad sales director so much that they created a job just for her.
Rudolph available on aisle 10?
Not really. But with the flashing-red-nose billboards that went up last week across the country, Canadian Tire is definitely raising the bar when it comes to leveraging the recognition value of branded signage.
Pre-holiday hopscotching – Eloda ad analysis Nov. 17-23, 2006
Strangely enough, toymakers dropped out of the top 15 advertisers’ list last week. But People The Diamond Store appeared on it after an absence, while Ontario Lottery & Gaming leapt from #14 to #5, and both Canadian Tire showed and General Mills and Wyeth-Ayerst Canada reappeared.
Bring on the interactive mall floors!
OOH is about to get more interesting, not to mention engaging, as shoppers are introduced to interactive floor advertising and gaming experiences. It’s the kind of thing you pay attention to, even when you’re not the one dodging tarantulas or sinking basketballs.
BC Hydro’s holiday campaign literally pedals energy efficiency
DDB Canada came up with a powerful way for BC Hydro to promote energy efficiency during the holidays. They invited passersby to pedal bicycles to produce enough electricity to light up saucy snowmen and trendy trees.
CBC’s Grey Cup Sunday #2
BBM/NMR Top 30 – Nov. 13-19, 2006
Almost 3 million football fans tipped the AMA scales on BBM/NMR’s Top 30 rankings for the week of Nov.13-19, putting CBC’s Grey Cup Sunday in second place. CTV’s C.S.I. reclaimed its title at #1, while Global’s one-time November champ, House, fell back to fourth spot. House has, however, kept its lead on CTV’s Desperate Housewives for the second straight week.
Marrying live ‘urban skiers’ to an ad campaign
Want your street stunt to get ink or fill air? Stage it in front of major media. It’s an old idea, but it can still produce enviable results.
Media Dimensions lands Yamaha Motor Canada account
Until now, Yamaha Motor Canada has kept all media chores in-house team. But Diane Webb, president of Media Dimensions, tells MiC that she recently made a successful pitch for her Toronto agency to do the media planning and buying for Yamaha’s trade and specialty media initiatives.
Rethink ousts Taxi
as strategy‘s Agency of the Year
No money? No problem. Substituting creativity and resourcefulness for big bucks with its admirable ‘ratvertising’ viral ploy helped Rethink cart off strategy‘s Agency of the Year Gold at last night’s gala. Now that’s ROI. Bowing in for the first time: strategy‘s B!G Awards. Created to recognize agency work that goes beyond advertising, they also honour exemplary results, which is why Sid Lee snagged inaugural B!G gold – the agency’s first award under its new identity.
Fee for carriage: Cable cos vs. broadcasters
Are Global, CTV and CBC worth an extra $5 to cable subscribers? Some broadcasters think so. Some cable companies don’t. Whether the fee goes towards more HDTV content or more Canadian programming, viewers don’t seem to like the idea.
New series kicks off Diet D-Day
Diet and health product marketers, take note. Your wares might just end up under the microscope when W Network declares Jan. 1st ‘Diet D-Day.’ For the rest of you – if women are your target, take notes.
CHUM Radio has new president
Toronto-based CHUM Radio has named its first-ever president – veteran radio broadcaster Paul Ski. Formerly EVP radio for CHUM, Ski has worked in many areas of management at CHUM over the past 30 years, ever since joining CFRA Ottawa in 1972.
New sponsorship division for S.L. Feldman
The S.L. Feldman & Associates Sponsorship Group has been launched by Toronto-based S.L. Feldman & Associates (SLFA), which marks its 35th anniversary this year. The new group replaces Artist + Music Marketing, the division that has worked with many corporate clients and a roster of prominent popular musicians, including Canadians Bryan Adams, Avril Lavigne, Diana Krall and Nelly Furtado. Nathalie Cook is now VP corporate partnerships.
Who buys more wristwatches – men or women?
Ever wonder which gender is more concerned about keeping accurate time? Check it out.
