‘Vous-Tube’ hits Quebec market
Now les Québécois, as well as other French-speaking show-offs, have their own sites for posting le bon, le brute and … l’ugly – and advertisers are already along for the ride.
Taxi confounds complacency
with guerilla campaign for Covenant House
To make the message hit home about what might befall ‘nice’ neighbourhoods if Canada’s largest shelter for homeless youth didn’t exist, the agency posted official-looking public notices in downtown Toronto yesterday.
Radio ad spend up,
ratings sizzling hot
With the race for ratings hotter than ever, as demonstrated by the new BBM radio survey findings released yesterday, it’s no wonder advertisers are boosting their budgets.
Canadian Primedia opens sales office in Vancouver
Canada’s largest independent ad sales agency for daily newspapers, which represents over 40 newspapers and 16 Canadian consumer magazines, has formed a new entity to handle sales and marketing in western Canada and the northwest US.
A fair bit of churn last week:
Campbell Soup evidently anticipated the colder weather, turning up on the Top 15 list after quite an absence. Meanwhile, L’Oreal presumably started a push for pre-holiday primping by jumping from #11 to #4. But Ford, Ontario Lottery & Gambling and People The Diamond Store dropped off the list.
Pre-roll video ads debut on CBC.ca
CBC.ca is the latest media site to offer pre-roll video ads within its online program and news clips. And just one of the Ceeb’s shows has already racked up more than 400,000 hits in a single month.
Posting ads on AOL Radio reaches Canadians at work
Advertisers can now fine-tune their audience with commercial-free radio, thanks to the newly launched AOL Radio (aol.ca/radio), a no-charge music service featuring 170 different stations.
Rent-A-Goalie ordered for second runs
Canadian content – at least on the comedy side – is not dead. Even apart from CTV’s hit Corner Gas series, which is soon to go international, try zooming in on Showcase. The net’s original comedy series Rent-A-Goalie completed its first season amid heaps of praise, and now product placements for year two abound.
Who’s Top 5 is this? CTV’s – almost.
BBM/NMR Top 30 – Nov. 20-26, 2006
CTV’s CSI ruled the BBM/NMR’s Top 30 list for Nov. 20-26, while the net’s Desperate Housewives took back its lead on Global’s House, which now sits at #5. CTV’s ER rose from #8 to #6 and could push Global’s best-ranking AMA down farther gaining on House. Global’s only other challenger to CTV’s relative domination of the top 10 is Survivor: Cook Islands, which nudged itself into #9 from 10th place – even though there were fewer people watching at the peak.
Fjord cracks comedy YouTube
for Just for Laughs
Cossette Communication Group’s web agency has developed an interactive, file-sharing web community for comedy pros and amateurs alike. In both official languages, they’re calling JustForLaughs.com a first in Canada.
Go ahead, put your own vid on Much
Teens with aspirations of directing their own music videos and actually getting them on the air – at least for 60 seconds – are being challenged to do just that. MuchMusic is opening the airwaves to content coming in online, and SportChek is in on the action, sponsoring the online showcase.
IFC slots shock talker Rollins for New Year
Viewer demand was a factor in Alliance Atlantis’ move to bring The Henry Rollins Show to Canada. The man’s built an audience on multiple platforms for decades now. But does he have what it takes to stay relevant with the grown-up grunge crowd?
Who’s been experiencing life-altering events:
PMB Trend Report
Beaucoup consumer needs are inevitably prompted by big lifestyle changes. Check out who’s been undergoing what over the past three years.
Book marketers catch up – and surpass – peers in online buzz plot
Book publishers were laggards in the digital revolution until recently. But now – as shown by HarperCollins Canada’s promo for Michael Crichton’s new novel – they’re making up for lost time by leveraging their literary assets to engage readers deeply.
‘Word of mom’ campaign heats up Cuisinart’s kitchens
Cuisinart is about to blend its online integration at UrbanMoms.ca with live chefs. Member moms in major urban centres won’t just be sharing product-related info at the site. They’ll be bringing it into their homes for branded kitchen parties – just one more thing to talk about online. Sounds circular, doesn’t it?
