Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
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The Walrus is opening regional bureaus across Canada
The goal is for the magazine to bring provincial issues to the nation’s attention.
Meltwater enters data partnerships with Snap and Relo Metrics
The intelligence company has inked deals with the social media company and the sports measurement firm.
Behind the Buy: Seneca goes personal to leverage TV, digital and OOH reach
The latest campaign relies on the institution’s winning media plan to create emotional resonance with its target audience.
People still rely on traditional media for news: study
According to the research by Kaiser and Partners, Gen Z is most likely to fact check what they read, while boomers are the least likely.
The industry braces for Trump’s tariffs
Ultimately, the trade tax could lead to decreased spending, and reduced media budgets and prices.
Princess Margaret Cancer Foundation reaches for broader audience
As the disease strikes more Millennials, the campaign is trying to reach a younger audience.
RBC diversifies its media plan to engage with young Canadians
The brand increases its investment in social media to promote its RBC Training Ground talent identification program.
Pandora consolidates its global media account with Dentsu
The companies first began their relationship in 2016.
YouTube brings its creator takeover ad unit to Canada
Advertisers can now buy 100% of the ad inventory of some of YouTube’s biggest creator channels.
Meta’s revenues increased by 22% in 2024
Digital advertising accounted for most of the company’s revenue, according to its latest earnings report.
Canadian online regulation could be in Trump’s crosshairs
The new U.S. president signed an executive order to withdraw the country from an international effort to establish digital tax rules.
Flip is gaining in popularity as TikTok’s future remains hazy
Chinese app RedNote is seeing its numbers grow exponentially, too.
Field Roast squashing the beef on Spotify
The campaign will also reward people who tag the brand whenever they see beefs popping up.
Spotted! Oreos opens a cake shop featuring a Toronto Maple Leaf
The pop-up will be around until Jan. 31
Tim Hortons boosts TV presence and takes top spot in AdEase
The most active groups were QSRs, furniture storres, and TV and streaming services.
