Daily and digital landscape morphs as 24 Hours hits Ottawa, and other dailies dish up new fare
The war of the free dailies is heating up in the nation’s capital – in both official languages. 24 Hours and 24 Heures will go head to head with Metro and the recently-launched Ottawa RushHour, which also offers a downloadable edition. Meanwhile, the Toronto Star is adding some new gameplay to its downloadable offering, Star PM, and Metro is also revving up its content.
Ellen DeGeneres showcases zig ads
Toronto creatives tell MiC that having one of the funniest women on the planet feature two of their most humourous TV spots on her talk show was a terrific – and free – media payoff for their client.
Rethink biggest winner at Lotus Awards
Engaging ambient media at its finest wowed the jurists, who gave top honour to a wild posting awareness campaign for the Vancouver Sculpture Biennale – which inspired folks all over the city to get involved.
Media not affected by HBC’s agency review
While creative shops bite their collective nails wondering whether HBC might bestow favour and riches on them, it’s status quo on the media front.
A week of high-jumping – Media Monitors Spot 10 – Nov. 6-12, 2006
IKEA leapt from #146 to #5 last week, while TELUS Mobility zoomed from #66 to #4, and Ontario Lottery climbed from #45 to #8. Check out others topping the radio charts by category and brand in the Toronto market for the week of Nov. 6-12, 2006.
Did beaver let cat out of bag?
Enquiring minds keep asking whether MiC knows who’s driving everyone nuts with that mushrooming outdoor campaign featuring a silver- and blue-wrapped gift box. So we’ve done some sleuthing.
SBC Media set to catch wave
Snowboarding’s got a market here. Skateboarding too. And when you’ve got healthy mags serving both of the action lifestyle sports, why not target surfing in Canada as well?
Media’s critical contribution recognized with new award
The inauguration of the Media Cristal awards signals understanding among European professionals that media planning is now as important as messaging in marketing campaigns.
Nokia ups ante by hiring heavyweights Bowie and Wenders
The bar for promoting musical devices was raised big-time when Nokia got into the content provision game, enlisting music legend David Bowie and legendary film director Wim Wenders.
Cannes ad fest creates Integrated Lions to flesh out Titanium category
From now on, integrated, innovative campaigns that use three or more different media will be judged at the Cannes Lions International Ad Festival – with the best ones receiving ‘Integrated Lion’ awards.
Captivate and new partners add content, breaking news banners
Teaming with a bunch of biggie content providers means that Captivate’s network of elevator screens can now scroll breaking news banners, plus provide a wider spectrum of programming.
Teletoon adds social component to holiday promos
‘Tis the season for toys, and the marketing moves at Teletoon this year are extending beyond on-air programming and into the realm of online gaming and viral prize packs – so when you win, your friends win too.
Pimp my … email?
A software co that services email users in 100 countries is now exploring ad opps, and touting its viral Trojan horse potential.
OLN goes global and small town with off-road offerings
There’s nothing like watching a bunch of small town, car-lovin’ beer guzzlers pour their hearts into machines destined for destruction in a demolition derby. If that doesn’t perk auto marketers’ ears, maybe the world’s toughest international off-road race will.
Rerun of 2005 for top four spots – Eloda ad analysis Nov. 3-9, 2006
While the big four spent like it was 2005, Mattel, Sobey’s, Kellogg and Daimler-Chrysler dropped off the list of top 15 TV advertisers.
