Unilever bumps out P&G – Eloda ad analysis for June 23-June 29, 2006
After holding on to the top spot for the past few weeks, P&G dropped to number eight on the list while Unilever claimed first place. McCain and Reckitt Benckiser round out the top three. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Nielsen Media Research Spend Trend: Outdoor living
Dailies are the medium of choice for outdoor-living marketers
Advertisers in this category let consumers begin their shopping for summer essentials in dailies and over the past four years have doled out anywhere from 59.7% to a high of nearly 75% of their budgets to the medium. TV holds a distant second place in this category. Total media spending in the category rose significantly between 2003 and 2004, but eroded slightly in 2005
CTV unveils July preems
CTV has two new shows in the wings for July. First up is so noTORIous, starring newly crowned gossip-rag biatch Tori Spelling as a fictionalized version of herself (is that redundant?). Loni Anderson costars as Tori’s mother Kiki in this scripted comedy. The show premiers at 8:30 p.m. on Wednesday, July 12, settling into its regular slot on Thursdays at 10:30 p.m. on July 13. Also on board is One Ocean View, about young NYC professionals escaping to a shared summer home where fun and romance soon develop. One Ocean View preems at 9 p.m. on Monday, July 31.
What would Jesus watch?
New diginet The Christian Channel, has just picked up a two-hour block of programming from Texas-based JCTV aimed at viewers aged 13-30. The block, which began airing yesterday, features music videos, reality programming, talk shows and other faith-based shows. The Christian Channel will run the JCTV block from 6 p.m. to 8 p.m. Monday through Friday and will include episodes of Xtreme Life, which combines extreme sports with Christian messages, and F.M., a fly-on-the-wall look at a Christian rock radio station.
Events
Sept. 7-8
Media In Transition: From Gutenberg to Google
Munich, Germany
www.mediaintransition.com
A two-day conference aimed at tackling structural transition within the media industry. Media distribution, web technology, content management, and marketing and strategy are the four main areas of concern and will feature panelists such as Genevieve Kunst, European head of business development for digital media of Amazon, and Martin Stiksel, founder of music the on-line music community Last.fm
Out-of-Home Marketing Association Events
www.omaccanada.ca
rcaron@omaccanada.ca
The Out-of-Home Marketing Association of Canada will be hosting several events in October throughout Canada to present the results of a new study that looks at OOH’s role in today’s media landscape. Several clients will be on hand to discuss how they have used OOH effectively.
Montreal- Thursday, Oct. 5 at the Omni Hotel
Toronto – Tuesday, Oct. 17 at the Paramount Theatre
Calgary – Wednesday, Oct, 18 at the Metropolitan Hotel
Vancouver – Thursday, Oct. 19 at the Vancouver Trade and Convention Centre
PMB Factoid
Had Cosmetic Facial Treatments In Past 12 Months, Indexed By Community Size
MIC on vacation!
Please note that Media In Canada will not be publishing on Tuesday of next week because we’ll be out enjoying the long weekend. We suggest you do the same.
PwC: Internet ad spend to reach almost $1 billion by 2010; other mediums see slower growth
Canada’s entertainment and media industries are now entering a more mature phase of growth according to PricewaterhouseCoopers’ recently released Global Entertainment and Media Outlook: 2006-2010, the seventh edition of the annual report. This fact is attributed to the end of a rapid growth period that was driven by early adoption of new technology. Overall, the entertainment and media industries in Canada are projected to grow at a 5.9% compounded annual rate, which is steady but a lot less dramatic than in the past.
Fairway Media & Gigazad bring you your morning coffee and a message
Coffee sleeves, those little things that go around your coffee cups to keep you from burning your hands, are now being offered as prime ad space by Vancouver-based Fairway Media. The sleeves are being offered as a part of its Coffee Club of Canada (CCC), whereby Fairway gives cafés interested in obtaining the sleeves free of charge and, thanks to a new partnership with Gigazad Networks, will now also provide wi-fi equipment that pushes brand messages to users logging on with their laptops or Pocket PCs in-store. All ad impressions and click-through rates are tracked and reported to clients to determine specific numbers for brand exposure. Fairway has successfully launched the sleeve campaigns throughout B.C., Edmonton, Calgary, Winnipeg, Ottawa as well as in Toronto where General Motors will be kicking off a new sleeve-only promotion. Just Desserts on Yonge street has also joined the CCC and will be one of the first cafes to offer the interactive Gigazad component in eastern Canada. Previous clients include CBC, Royal Bank, and The Globe & Mail. Prices for the sleeve and interactive ads begin at $10,000 (net).
MuchMusic launches broadband community; ad ops available
On the heels of MTV Canada’s debut of Overdrive last week, MuchMusic has unveiled its own interactive broadband offering. MuchAXS will also provide new ops for advertisers and sponsors, which already include Doritos and General Motors. Dubbed MuchAXS, the site offers music videos and original programming for download (both with heavy Canadian emphasis) as well as space for fans to connect with each other to discuss everything Much. The net plans to release an online-only series soon and will be pushing the service across all its platforms and integrating features into already existing programming such as Intimate & Interactive (including last night’s episode with Billy Talent), MuchOnDemand and The MuchMusic Video Countdown.
Vancouver Conventional stations Commercial minute ratings showing consistency BBM Commercial Tracking grids May 05 versus May 06
Vancouver Conventional stations Commercial minute ratings for May 05 versus May 06 are showing the consistency in BBM’s Commercial Tracking grids. Please click below to see GRP trending by week.
Raptors and Wal-Mart work the give-and-go for Children’s Miracle Network
The Toronto Raptors and Wal-Mart have teamed up to help raise money for the Children’s Miracle Network this summer by traveling to 40 Wal-Mart stores across Canada through the NBA Cares Tour. The tour encourages Wal-Mart customers and local communities to support the CMN through sports. Raptors Head Coach Sam Mitchell and San Antonio Spurs Forward (and former Raptor) Matt ‘The Red Rocket’ Bonner will be making appearances in select cities. Juicy Fruit, Spalding, NBA Elevation, Speed Stick and Gatorade are on board as official tour supporters and for a limited time, a donation will be made to the CMN when select products of official tour supporters are purchased at Wal-Mart stores.
DaimlerChrysler picks Power Medias to ride shotgun
DaimlerChrysler has selected Montreal’s Power Medias to supply the digital signage for the launch of the 2007 Dodge Caliber. Additionally, Power Medias’ ‘ad-on-the-medium’ program will be utilized which wraps a hand dryer in a custom silk screened ad. The OOH company is also rolling out new 15 inch screens and is increasing the size of hand dryer screens this summer. All the company’s signage opportunities are available for viewing on the company’s web site (www.powermedias.ca)
BBM Media Snapshot: Canadian cottage owners
* 2.8 million Canadians (10%) have a cottage in the family.
* Family cottage owners are more likely to be aged 55 years or older.
* Atlantic region Canadians are 1.5 times more likely to have a family cottage, compared to the national average.
* When comparing to national averages, cottage owners are 2 times more likely to have purchase any power boat and 1.7 times more likely to have purchased a sail boat during the last 2 years or more.
* When organizing their investments, cottage owners are 1.6 times more likely to use full service investment brokers and 1.4 times more likely to use a financial planner, when compared to the national averages.
* Family cottage owners’ top media by yesterday exposure are: TV (88%), radio (84%), Internet (60%), and daily papers (55%).
* Cottage owners preferred radio formats are: news talk (23%), adult contemporary (14%), and country (9%)
Source: BBM RTS Canada Spring ’06, individuals 12+
The preceding information is from BBM RTS, a syndicated consumer-media survey of over 60,000 Canadians, conducted twice a year by BBM Canada. For more information contact Craig Dorning of BBM Canada: cdorning@bbm.ca.
The Score ready to air Raps renaissance
With the Raptors picking Andrea Bargnani #1 overall in NBA draft last night, hopes are high that the Toronto Raptors will be making a return to the NBA playoffs soon and The Score is along for the ride. The net has agreed to terms on a two-year deal with Maple Leaf Sports & Entertainment to air 30 exclusive Raptors games and will split Thursday night double headers with MLSE-owned Raptors NBA TV. The Score has also secured a minimum of 21 playoff games with games picked up from TNT broadcasts airing in HD.
