PMB Factoid
Bowling: Indexed By Region
Nielsen unveils Anytime Anywhere Media Measurement
Nielsen Media Research is developing and deploying technology to measure all of the new ways consumers watch TV today, including over the Internet, out-of-home viewing, and via personal mobile devices such as cellphones and iPods. The A2/M2 (Anytime Anywhere Media Measurement) initiative announced last week by New York-based NMR will ultimately provide ratings for TV regardless of the platform on which it is viewed.
P&G holds firm, Brick gains ground – Eloda ad analysis for June 16-June 22, 2006
While Proctor & Gamble retained the top spot again, The Brick jumped four spots thanks to the heavy presence of its new campaign. This info was gathered through Montreal-based ELODA’s online TV ad tracking, auditing and viewing services. All data supplied is based on the ELODA recording grid.
Canadian Tire & Ikea break through: Media Monitors for June 19-25, 2006
Canadian Tire jumped from 42 to the number one spot this week, but the biggest move came from Ikea. Pushing their ‘twice a year’ sale, the Swedish company jumped 423 spots to claim the number five position. Check out others topping the radio charts by category and brand in the Toronto market for the week of June 19-25, 2006.
Best Buy sponsors Montreal Jazz Fest; includes music compilation
Best Buy has signed on to become the official consumer electronics and entertainment retailer of the Montreal International Jazz Festival taking place June 29 to July 9. The retail chain will be the festival’s only on-site CD and DVD store and will also sponsor the outdoor performance series ‘Les Brunantes,’ which will include eight free concerts on the CBC/Best Buy stage. Additionally Best Buy will also hold autograph signings outside their on-site store and will offer the ‘Friends of the Festival’ music compilation, which features Jazz Fest artists and raises money for the annual event.
The Score deals revamped online poker offering; looks for sponsors
The Score has relaunched its popular free poker site (www.scorepoker.com) with a slew of new features and increased brand presence. The upgrades, courtesy of online poker room aggregator Tribeca Tables, allows for the integration of The Score’s sports ticker into all game screens and increased buddy list capabilities to track friends and opponents.
Though the network made the conscious decision to go live with the updated site sans sponsorship, The Score is currently developing multi-tiered sponsorship opportunities for on-air and online poker related content. The site, which offers the poker software to download at no cost, feeds off the network’s three poker series The Ultimate Poker Challenge, Learn From The Pros and The British Poker Open.
Global saddles up for Calgary Stampede
Global Television has become the official television partner of the Calgary Stampede (taking place from July 7 – July 16). Global, which also holds the title of official entertainment sponsor, will broadcast nationwide both the Calgary Stampede Parade and the actual Calgary Stampede Rodeo, which boasts $1 million in prize money. Additionally, the net will air a Stampede preview on July 5 as well as the Stampede Lottery on the final night of the event on local affiliates Global Calgary and CH Red Deer respectively.
OBN teams up with Roadside
The Outdoor Broadcast Network has reached an affiliate agreement with Roadside TV Network to offer video boards in Hamilton, Cambridge, Ont. and Niagara Falls, Ont. OBN estimates that with the new boards, the company will be able to offer over six million impressions across its national network with the bulk of newly acquired visibility coming from the Hamilton and Niagara Falls region.
Taxi NYC win closest thing to a Canuck Film Lion this year
While Taxi ‘s New York office won a Bronze Lion for client Amp’d Mobile , technically Canada failed to bring home any hardware from the Film section of the 53rd Annual Advertising Festival in Cannes this year. ‘Unfortunately the work just asn’t there,’ said film juror and Leo Burnett Canada m anaging p artner /cco Judy John. ‘We just have to do more great work. Countries , like agencies , go through cycles,’ she added. ‘There is life in Canada – it just wasn’t a good TV year,’ noting that the country did well in other categories, notably Cyber.
Debbie Travis back with some new friends
Global has renewed its commitment to From The Ground Up with Debbie Travis for another season of mentoring. The show will go into production in September with a planned return airing date expected for the 2007 mid-season schedule. Season one’s finale may have only aired this past Sunday, but the show is already in talks to renew corporate partnerships with the first season’s sponsors Canadian Tire, Tribute Homes and Unilever Canada and has been fielding calls from new parties interested in getting on board for the sophomore season. Ground Up will be developing new tie-in opportunities that aim to work seamlessly with the show’s overall message and Debbie Travis’ personal passion for the trade.
F.E.M. welcomes new media supervisor
Toronto-based F.E.M. (Female Engineered Marketing) has named Regina Hudson as media supervisor. Hudson’s clients will include Toys ‘R’ Us Canada, Living Lighting and Baxter Healthcare, among others. She has more than a decade’s experience in planning and buying for national accounts such as Tim Hortons and Subway. Hudson comes from Echo Advertising & Marketing where she was media supervisor. Her CV also includes stints at Maxxmedia/Arnold Worldwide Canada, Leo Burnett and Calexis Advertising and Marketing Counsel. F.E.M., launched in 2004, helps clients connect with female consumers.
Cannes unveils film shortlist
Nine Canadian entries are shortlisted in the Film category at the International Advertising Festival in Cannes. They are:
-BBDO Canada, ‘Magic Sword’ for Snickers
-Palm Communications, ‘Sons’ for Volkswagen financing
-LG2’s ‘Police’ spot for Gestion Vision Centre/Sears Optical
-Zig’s ‘It’s not a mistake’ for Ikea
-DDB Canada, ‘Lion’ for the Royal Ontario Museum
-Taxi’s ‘Sign Post,’ for the World of Comedy Film Festival
-ACLC’s ‘Punching In’ for Paramount Canada’s Wonderland
-Rethink’s ‘R.A.T. Introduction’ for 1-800-GOT-JUNK
-Bensimon Byrne, ‘Hand’ for Scotiabank.
The winners will be announced Saturday night in Cannes.
Only three keepers on the fall TV sked: Carat USA
So far only three new fall shows on the US nets look like they’ve got what it takes to make it to season two, according to Shari Anne Brill, VP/director of programming for Carat USA. The agency makes this prediction in its annual Primetime Preview, an early assessment of the new program offerings.
Read the Globe – on your handheld?
Sony will launch its Portable Reader System (PRS-500) in Canada this fall, which could provide a new revenue stream for this country’s newspapers. Some major papers in the U.S., U.K., and Europe are already testing readers, which can also help cut production and delivery costs.
Canada’s major papers are already firmly entrenched in the electronic world with online editions and e-mail newsletters, and most offer downloadable content. The Globe and Mail, for example, provides an electronic version, as well as RSS feeds, and content accessible to mobile/PDA devices through third-party services like AvantGo or wireless providers.
