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PMB Factoid
Professionals are 67% more likely to drink green tea.
Correction
Incorrect information appeared in our top story ‘Zoom rolls out new services’ (MIC May 5/05.) Zoom Media’s new Proof of Performance Web site was developed by software firm Ayuda Media Management Systems. Their Web address is www.ayudatech.com.
Zoom rolls out new services
Montreal-based Zoom Media, a targeted lifestyle media and marketing company, yesterday announced the launch of three advances in its service.
With its new Proof of Performance Web site, advertisers and agencies will now have a personal online campaign tracking system with 24/7 online security access to view their campaign posting details; they can track the progress of their campaign by viewing pictures of every board posted. Developed by software firm Ayuda Media Management Systems, the site is scheduled to go live the week of June 6 at www.ayudatech.com.
BBM Commercial Television Tracking Service
Please click on the attached link to view BBM’s Tracking of Commercial GRPS by week and month for Toronto, Vancouver and Montreal Franco. Toronto and Vancouver cover the Broadcast months of May 2004 to April 2005 inclusive and Montreal Franco covers the broadcast months of October 2004 – April 2005 inclusive. GRPS are based on Commercial minute ratings.
Montreal
Toronto
Vancouver
Notes from the media landscape
Word on the Net has it that a new company is starting up to reach bloggers en masse. Info is sketchy at this point but it looks like a shop called Pajamas Media has been formed by Charles Johnson, Marc Danziger and Roger L. Simon to work in two areas: aggregating blogs to increase corporate advertising, and creating their own news service. The co is working on a model to sell ads en masse, rather than blog by blog and expect to go live in the next few weeks.
Elsewhere, Heavy.com, the world’s leading broadband network with more than five million viewers monthly, has launched the first download content for Sony’s PlayStation Portable. Heavy’s entire library of animated and live-action broadband programming will be available for free download on the PSP.
Heavy’s first PSP advertising partner is Unilever’s Axe brand, which will offer episodes of its branded content series Evan and Gareth on Heavy.com for PSP downloads. ‘We are very excited to be the first mover in the hottest content platform available today,’ said David Carson, Co-CEO of Heavy.com in a release. ‘Sony recognized that our content was ideal to reach its target demographic of 18-34 men and to showcase the PSP’s non-gaming capabilities.
Nielsen Media Research Spend Trend: Gardening
TV rakes in bulk of lawn and garden spending
ComBase Market Focus: National community newspaper readership
While 69% of Canadian adults read the last weekday issue of their community newspaper, only 47% read yesterday’s weekday daily.
* 26% are exclusive community paper readers.
* 42% of Canadians are light TV viewers.
* 26% of Canadians did not listen to radio yesterday.
* 9% listen only to CBC.
Among adults with a college, university, or post-grad education, 67% read community papers compared to 52% that read the daily paper.
* 60% of adults 18 to 24 read the last weekday issue of their community newspaper compared to 37% who read their weekday daily newspaper.
* 67% of professionals read their community paper compared to 52% that read their daily newspaper.
* 72% of adults with a household income over $75,000 read the last weekday issue of their community newspaper compared to 61% who report they read the weekday daily newspaper.
Exclusive community newspaper readership:
* 27% of women read only their community newspaper.
* 31% of self-employed adults only read their community paper and cannot be reached with advertising in daily newspapers.
Source: ComBase 2003-2004 Study
ComBase, the Community Newspaper Database, is a syndicated consumer-media survey of more than 400 Canadian markets that provides market-by-market information. It is an initiative of the Canadian Community Newspaper Association and its nearly 700 members across the country. For more information, contact Kelly Levson, senior project manager, kellylevson@combase.ca.
W grooms the groom
Joe Millionaire‘s butler returns to spiff up men in the pilot for a new makeover show for W. Paul Hogan will star in Groomed, Saturday, June 11 at 8 p.m. The pilot episode deals with a groom before his wedding, but the series (if it goes forward) will also cover men getting groomed for other occasions such as anniversaries and proposals. The demo for this show is women 18-49. W is watched by an average of 10 million Canadians (V2+) per month.
Le Guin work to air on Space
EARTHSEA, based on the popular fantasy novels of Ursula K. Le Guin, is coming to Space. The mini will air as a four-hour, two-part broadcast on Saturday, May 21, and Sunday, May 22 at 9 p.m. Space is aiming for an 18-49 audience, both genders.
Canadian Idol returns
The well-deserved break from Ben Mulroney is over now that Canadian Idol is set to premier on CTV May 30. The host and judges are back to pick from the top 100 hopefuls. Audition tour highlights will begin with one-hour episodes starting Monday, May 30, playing consecutively until Wednesday June 1 at 8 p.m. on CTV.
Canadian Idol will resume regular schedule of twice weekly shows starting Tuesday, June 14 with the hour-long performance show. This will be followed on Wednesday, June 15 with the half-hour selection show. Both will play at 8 p.m. This schedule will carry through the season.
More Jays on Sportsnet HD
Baseball fans will have more chances to see pitching ace Roy Halladay hurl cut fastballs in HD this summer thanks to Rogers Sportsnet HD plumping up their coverage of the Jays’ season. Sportsnet HD has added 15 Toronto Blue Jays away games to its schedule, from May 14 to Aug. 25. Sportsnet HD has a total of 64 Jays games for the 2005 season.
In other news, Rogers Sportsnet will feature the 76th MLB All-Star Game and Home Run Derby in July. Comerica Park in Detroit will host the All-Star events starting with the Home Run Derby Monday, July 11 at 8 p.m. ET, and 7 p.m. MT/PT. The mid-summer classic will be played on Tuesday, July 12 at 8 p.m. ET, 5 p.m. PT.
Prime picks up Seinfeld
Seinfeld comes to Prime in June, when the network will air the classic sitcom in three different time-slots. The first, Monday to Friday at 3 p.m., second, Monday to Thursday at 10 p.m. and finally Sundays starting at 4 p.m., commencing June 1.
Channel 500 builds media department
Toronto-based DRTV and branded TV content agency Channel 500 has promoted Daryll Weisblott from media director to media sales director. Meanwhile, the company has taken on Kirk Cornelius as media manager. Cornelius was formerly media supervisor at Starcom Worldwide. Channel 500 cites new Canadian clients and increased spending by U.S. clients as the rationale behind the boosted media department.
Canadian Satellite Radio signs comedy maven
Yuk Yuk’s Comedy Club founder Mark Breslin has been named as programming director for a proposed new satellite radio comedy channel. Laugh Canada will broadcast up-and-comers in the Canadian comedy scene as well as a focus on Canada’s comedic heritage, pending Canadian Satellite Radio licence approval.
PMB Factoid
Households in Man./Sask. are 60% more likely to own a snowblower.
