The CCCE’s new media mix reflects push for caregiver advocacy
The campaign, launched in collaboration with Pilot PMR, calls on federal government to adopt national strategy.
Yahoo integrates CAPI into its DSP
The integration allows advertisers to add offline sales into the platform and tie those sales back to an ad campaign.
IKEA, Telus and Toyota rise to the top: AdEase Radio
QSRs and furniture stores dominate category rankings during the week of April 21 to 27.
Meta launches test of ads in Threads feed
Fast food chain Wendy’s and the GroupM agency are a part of early testing.
BBC Studios partners with Canadian-based The Podcast Exchange
The move will see TPX serve as the exclusive third-party advertising reseller for BBC podcasts in Canada.
Samsung Ads launches interactive ad format
Creative Canvas allows brands to craft ads with QR codes and vertical videos.
Toronto Star boosts its ad business with Chop Steakhouse & Bar partnership
The restaurant chain has inked a one-year advertising sponsorship deal with the daily.
Industry News: ATN acquires Canadian rights to Zee channels
Plus, Fubo retains Canadian rights to the English Premier League 2025/2026 season.
Ndax becomes NHL’s first crypto platform partner
The brand aims to demystify cryptocurrencies and boost investor confidence.
Canadians spent 66% of online time in 2024 on mobile devices
Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.
Tim Hortons leads AdEase TV ranking with its new hockey cards ad
This is the QSR’s second consecutive week at the top of the rankings.
Google’s plan to scrap Chrome’s third-party cookies officially done
Privacy Sandbox stance announced after tech giant lost two antitrust cases.
IKEA and Toyota return to the top of AdEase radio ranking
On the category front, grocery stores and supermarkets ranked high on the list.
Warrior hockey campaign chasing cultural relevance over impressions
The brand is leveraging the signing of Ivan Demidov by the Montreal Canadiens to amplify its presence in Quebec.
People Moves: Corus executive chair Heather Shaw to retire
Plus, global strategist at TikTok Sheraz Amin starts new job with Hearst Magazine.
