MiC roundtable, Part 2: forecasting mass audiences and role of AI
Industry leaders discuss how media is evolving.
Hershey rides Toronto streetcars to promote its Cookies ‘N’ Creme brand
The takeover is part of a broader strategy to reach Gen Z and Millennials.
Media check-in: Karel Wegert
The Media Experts CEO is focused on agency growth and the strength of the its Canadian expertise.
Media Roundtable, Part 1: current spend trends
Industry leaders discuss which channels they’re funneling marketing funds towards.
Facebook still the most popular social network among Canadian adults
A new MTM study found growth in WhatsApp, Reddit and TikTok usage.
KD launches campaign on Reddit to introduce its new LTO
The media plan also includes ads in media and social networks, as well as influencer content.
Spotify now allows all podcasters to upload videos
Previously, creators had to register on the Spotify for Podcasters site.
Torstar is rolling out a podcast network
The announcement coincides with the release of the latest season of the Star’s true crime show, Suspicion.
SheaMoisture launches pop-up to educate about textured hair
The activation builds on other experiences that the brand has launched since Unilever acquired it in 2018.
Canadian Soccer Business and Mediapro part ways
Production duties for Canadian soccer content will be up for grabs at the end of this year.
Intel launches interactive art exhibit
The experience is part of a broader campaign that promotes the brand’s new mobile processors.
AMI unveils new content slate for 2024-25
The upcoming programming will include a children’s series for the first time.
Ideon Media to rep Business Insider in Canada
The publisher reaches around 5 million Canadian readers, and 100 million worldwide, per month.
IKEA’s campaign shows it’s products in real life
The media plan includes OOH digital ads and an OLV on social media and streaming platforms.
Cannes 2024: Dentsu and SkipTheDishes pick up Media Gold Lion
“Inflation Cookbook,” which helped families make healthy meals with on-sale grocery items, touted as the future of what media looks like by judges.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
