Roku launches Roku Exchange
The new ad tech unlocks equal access to Roku’s first-party audience data and premium media, enabling advertisers to drive reach and performance through the buy-side platform of their choice.
KFC gets superstitious for hockey championship by re-airing 90’s ads
The spots were launched on TV, social media, OOH and in brand stores.
Night Market introduces a new standardized retail media measurement tool
The NEON SaaS platform has been expanded to provide marketers with a single solution to optimize retail media ad investment and predict ROI.
Pinterest launches new AI tools
The new tools cover creative production, campaign measurement and brand safety.
Team Pumpkin establishes North American presence in Vancouver
Offices in Canada will join those in Mumbai, Bangalore, Delhi, and Kolkata.
Toronto FC to celebrate its annual Pride Match with experiential activations
The club plans to set up a food truck and booths, as well as signage at the stadium.
More Canadians are tuning into streaming radio
Numeris’ Radio Listening Spring 2024 report offers a positive view of the nation’s listening habits.
Warner Bros. Discovery to end Corus content, trademark deals
Rogers will be picking up brands like HGTV Canada and Food Network Canada, along with brands currently held by Bell.
Samsung unveils new research on the popularity of FAST
At its inaugural Samsung Ads Canada Innovation Day, the brand introduced a suite of tools to measure FAST viewership in Canada.
Northern Super League secures Bell Media and CBC/Radio-Canada
The new women’s soccer league will also publish original content on its website and social channels.
Boost and Kids Help Phone are new sponsors of The Amazing Race
The tenth season of the Canadian competition show is set to launch July 2.
eCommerce technologies are not popular with Canadians
Consumers are not interested in adopting new retail technologies to shop online or to engage with brands on social media.
Home Hardware and The Weather Network launch AI-powered ads
Customized videos show the weather forecast for the summer along with the retailer’s promotions.
Optable partners with ID5 to enhance audience addressability
The collaboration gives advertisers the opportunity to plan and buy media through clean rooms.
Announcing the co-chairs of the 2024 Media Innovation Awards
OMD’s Cathy Collier and RBC’s Armin Huska will lead deliberations for this year’s awards, which includes several new categories.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
