Articles Tagged ‘addressable TV’
Bell Media officially launches Addressable TV
ATV gives brands the ability to provide a more personalized ad experience to specific households and devices.
Next gen addressable TV to land in Canada
Bell Media’s new offering delivers on the promise of mass personalization; less complexity and more granularity
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Corus’ Mark Leslie on how addressable TV is changing advertiser expectations
Speaking at DX3, the company’s VP of research and consumer insights looked at how developments that have already been made in addressable TV and how it’s changing advertiser demands.
Addressable TV experts share wisdom
Sky Media’s Jamie West and Modi Media’s Jamie Power on how addressable TV has changed their businesses.
New leader for TubeMogul in Canada
Dana Toering is taking over the role, as Grant le Riche moves into a new position with the company.
