Articles Tagged ‘AI’
Meta has unveiled new Advantage+ AI capabilities
The features include streamlined ad setup, leads campaigns and opportunity scores.
Beyond the Code, part 2: WPP’s Perry Nightingale on how to integrate AI
Artificial Intelligence should be a democratizer, not a gatekeeper.
Beyond the Code, Part 1: AI’s real-world impact
Artificial Intelligence is not just a tool for efficiency; it’s a catalyst for innovation, creativity, and societal change.
Broadsign unveils OOH AI assistant
The new tool can process and categorize creative automatically.
Predictions 2025: Sean Dixon on cookie loss and cross-channel reach
Media in Canada continues its look into the future of media, with the help of industry leaders.
Industry News: APTN extends deal with Rogers for NHL season
Meanwhile, at CES, Google announces it’s bringing AI to its TV operating system.
Industry News: Teads expands offer with more CTV ad space
Meanwhile, Netflix adds a new director for public policy in Canada and OpenAI considers introducing ads to its products.
A majority of Canadians are eager to learn AI skills
A new Google Canada study shows that most Canadian businesses see the economic benefits of AI
The industry’s desire to use Gen AI outpaces current adoption levels
PHD and WARC released research around AI knowledge and usage among marketers and agencies.
Perplexity prepares to introduce ads amid plagiarism allegations
The Gen AI platform plans to launch sponsored ad units for brands in Q4.
Half of Canadian marketers use Gen AI to create social content
A Capterra study also found the majority didn’t realize how much work still needs to go into reviewing content before publishing.
WPP guidance flat amid strength in the U.S., decline in Canada
The ad giant improved its Q2 by agreeing to sell off communications firm FGS
Performance metrics improve when brands partner with creators
A new Dash Hudson report explores how the AI is changing influencer marketing on social networks.
Pinterest launches new AI tools
The new tools cover creative production, campaign measurement and brand safety.
Most Canadian marketers use AI but are concerned about security
Salesforce releases a report showing how global advertisers are using data and AI.
- Corus Entertainment to shut down five children’s channels
- Snap appoints The Trade Desk’s Bob Cornwall as new GM in Canada
- Behind the Buy: Sleep Country’s biggest media spend in 30 years
- Industry experts weigh in on TikTok Canada’s halt to cultural funding
- Touché! wins new grocery client in Quebec and New Brunswick
