Articles Tagged ‘AI’
Industry News: Teads expands offer with more CTV ad space
Meanwhile, Netflix adds a new director for public policy in Canada and OpenAI considers introducing ads to its products.
A majority of Canadians are eager to learn AI skills
A new Google Canada study shows that most Canadian businesses see the economic benefits of AI
The industry’s desire to use Gen AI outpaces current adoption levels
PHD and WARC released research around AI knowledge and usage among marketers and agencies.
Perplexity prepares to introduce ads amid plagiarism allegations
The Gen AI platform plans to launch sponsored ad units for brands in Q4.
Half of Canadian marketers use Gen AI to create social content
A Capterra study also found the majority didn’t realize how much work still needs to go into reviewing content before publishing.
WPP guidance flat amid strength in the U.S., decline in Canada
The ad giant improved its Q2 by agreeing to sell off communications firm FGS
Performance metrics improve when brands partner with creators
A new Dash Hudson report explores how the AI is changing influencer marketing on social networks.
Pinterest launches new AI tools
The new tools cover creative production, campaign measurement and brand safety.
Most Canadian marketers use AI but are concerned about security
Salesforce releases a report showing how global advertisers are using data and AI.
Google introduces new AI-powered ad tools
The new products will make ad creation easier and more compelling while making in-ad shopping more engaging to consumers, according to the brand.
Google launches search engine with AI-powered summaries
Users will see periodic AI-generated overviews at the top of the results page.
A quarter of Canadian youth are using AI tools
MTM’s report also reveals which social media platforms are prefered by the youngest internet users.
Meta increases its revenue thanks to AI in advertising
The social networking giant’s revenues rose 27% to $36.4 billion in the first quarter of the year.
Pinterest makes women’s fashion searches more inclusive
The social media platform is launching a new tool allowing users to select the body types they want to see in their search results.
The majority of CMOs aren’t preparing for AI: report
Around 81% of marketers only use AI for content creation and not for decision making, despite entering a world without third-party cookies.
