Articles Tagged ‘ANA’
ANA picks partners to increase programmatic transparency
PwC, Kroll and TAG’s TrustNet will assist on a new project to eliminate fraudulent and wasteful spending.
Just how much is lost to ad fraud?
The good news: bot fraud is claiming fewer digital dollars. The bad news: bad actors are getting more sophisticated.
Advertisers are losing less to bot fraud: study
The amount of revenue lost to digital ad fraud has decreased from last year, even as ad spend goes up.
ACA calls for media transparency plan in Canada
The organization’s VP Judy Davey adds some Canadian perspective after the release of the ANA’s latest report on the advertiser-agency relationship.
AAM ups brand-focused value of its service
The non-profit industry body has released three products that highlight its focus on ad blocking, non-human traffic and richer publisher data.
