Initiative and Mediabrands Insights found that more than a third have changed their interactions with the platform.
The social platform is rewarding people for bringing forward cases of apps collecting data for scams or political influence.
Facebook’s CEO lays out his plan to regain user trust, but app developers will see the leash tighten.
The first signs of user backlash to the Cambridge Analytica scandal emerged Tuesday, but so far Canadian brands aren’t moving their ads.