Articles Tagged ‘CBC Revenue Group’

Copied from Playback - Olympic Rings

CBC/Radio-Canada reveals first Olympic partners

Canadian Tire Corporation, Visa and Samsung are amongst the partnerships the pubcaster has confirmed for the Winter Games so far.

Rebecca Shropshire

CBC Revenue Group names new director

Rebecca Shropshire is joining the pubcaster as its director of digital sales.


CBC unveils branded entertainment initiative

At BCON Expo, the pubcaster urged brands and producers to pitch new branded content ideas, with a focus on bolstering its daytime programming.


Dragons’ Den, Ford reveal game changer

Gaye McDonald, director of marketing, CBC Revenue Group, talks to MiC about the lessons learned during the brand integration.


Kraft’s Jim Kozak joins CBC Revenue Group

The hire follows Jack Tomik leaving to join rival Rogers Media and Alan Dark being promoted to general manager of the sales division.

011012 - Jack Tomik crop

Exec-level changes at CBC and Rogers Media

Jack Tomik is leaving the CBC’s Revenue Group for Rogers Media with Alan Dark taking over his position at the pubcaster.