Articles Tagged ‘Chris Herlihey’
Nlogic readies Video Planner for summer launch
Corus Entertainment and IPG Mediabrands have already committed to using the new video planning tool.
Ad spend accountability central in media agency reviews
The RFP process allows advertisers and agencies to agree on what effectiveness means to gauge success.
Magna forecasts healthy return to economic growth in Canada
Ad spend is recovering faster than expected, and pent up consumer demand will be felt well into 2022 in categories such as travel.
Is 2021 the year digital media audits will get serious?
The ongoing need for transparency has resulted in some renewed efforts to hold digital giants to account.
What Canada’s ad growth could look like beyond 2020
While IPG Mediabrands’ Magna predicts that digital will rebound quickly, it could take at least two years for Canada’s ad market to look like it once did.
The analytics dilemma
A check-in with players from the measurement, broadcast and media sides on whether the country is any closer to a true cross-platform measurement solution.
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